July 18, 2024

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Job Category : Digital marketing
Company Name: Expel
Position Name: Manager, Digital Media
Location : Herndon, VA
Job Description : Your favorite game to win at is digital optimization. SEO, SEM, SMO, SMM, and PPC are the flavors of the games you excel at. An inventive strategy for optimizing web traffic, engagement and conversions helps you maintain your win streak. You know your specialty and you’re always reviewing and changing your tactics to increase results.Translating program goals into digital marketing tactics that drive engagement across all things digital energizes you. Constantly reviewing performance, ROI, and click thrus puts a spring in your step. You know better than to keep ads stagnant or leave keywords unattended. That’s why you’re passionate about digital marketing.Do you love the energy in working with teams to bring their vision to life? Have a competitive spirit for top rankings? Get a high when you promote or push a new digital strategy live?If so, we’d like to meet you! Why? Because we’re searching for a manager, digital media who can help us broaden our engagement with the security community! We want to help organizations create space to do what they love best — and sharing how we do that through our digital efforts is paramount.What Expel can do for youProvide you with a unique opportunity to define and optimize a digital strategy that makes organizations take note of ExpelGive you experience working in a startup environment with a team who truly cares about doing meaningful workProvide you access to an entertaining team of highly inventive marketersProvide you space to try new things and create digital programs that get noticedWhat you can do for ExpelLead Expel in driving and capturing demand through digital media channels by highlighting our expertise, differentiators and personality to address real world needs.Coordinate with the team on campaign objectives, target audience, key personas and messaging to provide digital media recommendations aligned to our goals.Continuously provide feedback and coaching to inspire a high-performing team.Supervise and work with our digital agency to recommend and implement paid media strategies and tactics that meet our program objectives.Closely track results and report back to the broader marketing team and other internal partners on what’s working. Take proactive action to optimize where needed.Lead and develop our webinar execution specialist, and develop that person to assist with digital media needs.Coordinate and enhance our search engine optimization (SEO) strategy and engage our website owner and content writers to support the strategy.What you should bring with youExperience leading two or more peopleA curiosity about information security and a passion for keeping up on digital media trendsAn ability to think creatively balanced with the skill to pop into an Excel spreadsheet and analyze metrics to make recommendationsExperience with A/B and multivariate experiments to optimize digital media components7+ years of digital media for demand generation experience in a B2B environment, preferably in B2B tech including the ability to define and identify tactics that will best meet the strategic needA Bachelor’s degree or a compelling story.Additional NotesThis role can be remote in the United States.At Expel, our employee benefits reflect our commitment to our crew. Unlimited PTO, equity for everyone, work location flexibility, up to 24 weeks of parental leave, and excellent health benefits are some of the ways we care for our Expletives.We’re only hiring those authorized to work in the United States. We do not currently sponsor immigration visas.We’re an Equal Opportunity Employer: you’ll receive consideration for employment without regard to race, sex, color, religion, sexual orientation, gender identity, national origin, protected veteran status, or on the basis of disability.We’ll ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.Job Type: Full-time


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