July 25, 2024

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Job Category : Digital marketing
Company Name: RELX
Position Name: Marketing Associate – XpertHR – New York City
Location : New York, NY
Job Description : We have a great opportunity for a Marketing Associate to join our global marketing team, to support delivery of the customer marketing strategy for XpertHR US. We are looking for a talented marketing professional with an aptitude and passion for the ever evolving digital marketing landscape and supporting the hearts and minds of our customers and building customer advocacy.

XpertHR is a market-leading online HR resource, providing a comprehensive and accurate source of employment law, good practice and benchmarking information to HR professionals. A division of FTSE 100 Company Reed Business Information, XpertHR is a global business with offices in both the UK, US and NL.

Key day-to-day responsibilities:

Delivery of customer marketing strategy against key initiatives and projects
Creating and managing digital programs driving customer adoption and engagement, onboarding optimization
Producing emotive customers communications and visuals to reflect audience , needs, values and aspirations
Support Onboarding of new customer loyalty and reward platform Reachdesk
Customer Testimonial management
You will work closely with our customer growth team, specialist marketing teams, sales team and award winning editorial team to define and communicate our user proposition
Develop an effective relationship with key stakeholder groups, informing them of marketing activities and results
Proactively test new and/or improved marketing campaigns within the context of the wider marketing and business strategy
Brief and manage media and creative agencies on specific marketing campaigns
Copywriting of all advertising and promotional campaigns
Track all marketing campaigns using our analytics platform and reports
Use campaign results to evaluate ROI, optimize campaigns and formulate future plan
Translate marketing results into sales stories for our sales team

Key Skills and Qualifications

Proven knowledge and experience of online marketing techniques across the customer lifecycle including email marketing, display advertising, events, segmentation and personalization
Effective project management and budget management skills
Exceptional organizational skills
A relationship builder with excellent stakeholder management and communication skills
Results driven
Strong copy writing and proof reading skills
Innovative, enthusiastic, can-do problem solver
Proactive, adaptive and embraces change
University degree or equivalent. Marketing qualification will be seen as a bonus

We are an equal opportunity employer: qualified applicants are considered for and treated during employment without regard to race, color, creed, religion, sex, national origin, citizenship status, disability status, protected veteran status, age, marital status, sexual orientation, gender identity, genetic information, or any other characteristic protected by law. If a qualified individual with a disability or disabled veteran needs a reasonable accommodation to use or access our online system, that individual should please contact accommodations@relx.com or if you are based in the US you may also contact us on 1.855.833.5120.
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