Job Opening for Marketing Automation & Paid Media Manager in Robert Half (Cambridge, MA 02142)

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Job Category :	Digital marketing
Company Name:	Robert Half
Position Name:	Marketing Automation & Paid Media Manager
Location :	Cambridge, MA 02142
Job Description :	Are you someone who puts customers first and works to make online customer experiences better? Are you looking for an opportunity which will allow you to be an important influence in a leadership role? If so, Robert Half is looking to hire a Digital Marketing Manager for our client in the IT Hardware industry. There is an open position for an experienced, knowledgeable Digital Marketing Manager who understands the ins and outs of marketing strategy, analysis, and campaign execution. Applicants should be prepared to demonstrate their ability to make decisions, get the job done, and be good with people and details—all while keeping tight control over the bottom line. We are looking for someone with experience in expanding a brand’s reach while increasing brand loyalty and awareness. Additionally, preferred candidates will be highly skilled in copywriting, art direction and social media. Are you looking for a unique opportunity where you can influence others and drive results through collaboration? This Digital Marketing Manager role offers a unique opportunity to lead digital improvement initiatives while also participating in digital transformation efforts. This permanent employment opportunity is based in the Cambridge, Massachusetts area. Don’t wait – apply today! What you get to do every day Inaugurate, initiate, shape, and oversee long-term digital marketing campaigns as well as spearhead short-term advertising and marketing solutions Administer clear communications to the customer that are material to their needs and life stage Guarantee that the CRM plan is executed on schedule and within budget Supervise a team of digital specialists as well as direct the digital strategy Steer weekly reviews with key stakeholders, get budgetary sign off and report back on ROI Push more insight and analysis into the effectiveness of CRM initiatives Lay out take up of products/services through new channels to fall in line with business objectives Integrate with product and operational teams to identify key opportunities to heighten the customer journey & experience Less than one year of experience is acceptable Deep understanding of Paid Media Adeptness in Salesforce Marketing Expertise in Marketing Automation Software Demand Generation experience preferred Experience with Marketo Digital Marketing experience Previous experience in management Accomplished in vendor management Mastery of Content Management System (CMS) & Digital Marketing System (DMS) Skilled in SEO/SEM, PPC, Social Media, Email marketing, Digital Ad displays, Retargeting, CRM Smart multi-channel marketing and digital brand consistency Remarkable track record in cultivating digital brands with strong ROI Knowledgeable in frontline customer journey, driving traffic to our main site The ideal candidate should have a reasonable combination of skill, management experience and initiative Innovation starts with people.® Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles. Robert Half puts you in the best position to succeed by advocating on your behalf and promoting you to employers. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity – even on the go. Download the Robert Half app and get 1-tap apply, instant notifications for AI-matched jobs, and more. Questions? Call your local office at 1.888.490.5565. All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals. Visit https://roberthalf.gobenefits.net/ for more information. © 2021 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking “Apply Now,” you’re agreeing to Robert Half’s Terms of Use .