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Job Opening for Marketing Automation Specialist in M J Brunner Inc (Remote)

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Job Category : Digital marketing
Company Name: M J Brunner Inc
Position Name: Marketing Automation Specialist
Location : Remote
Job Description : Description: Brunner is an integrated marketing agency with a fast-paced, creative environment. We value Heart, Collaboration, and Attitude in every aspect of our business, especially our team members. We are looking for a Marketing Automation Specialist to join our Digital Experience Design team.*PRINCIPAL DUTIES & RESPONSIBILITIES: *Participate in strategies for activating marketing channels, defining marketing goals/KPIs, and measurement strategies as they relate to marketing automation toolsBuild, test, launch and optimize campaigns and program integrations including lead nurture, event promotion, ABM, data management, A/B testingBuild and test marketing campaign assets including emails, landing pages, forms within marketing automation toolsAssist in developing marketing data models for system level integration, and digital marketing effortsManage, maintain system-level data within individual systems and across systems integrationsDevelop and maintain lead scoring strategies, models, and integrationsUnderstanding of how to pull in 3rd party data sources including PPC, AnalyticsTechnical knowledge for CRM integrations, with a focus on SalesforceProvide guidance on reporting strategy, inside and outside of marketing automation, including KPI metrics, dashboards, and closed loop reporting to track campaign activity, effectiveness, and ROIParticipate in virtual and on-site client meetings, presentations and workshopsAbility to work on multiple projects that are delivered on time and on budget. Requirements:Bachelor’s degree and 2-4+ years of experience working with Marketing Automation tools such as Marketo, Pardot, Eloqua or HubSpot including designing, managing, customizing and launching campaigns and their assets (emails, forms, landing pages, lists); automated nurturing solutions; automated lead scoring solutions, automated data cleansing programs, integrations, and reporting.Bonus if you have experience with ABM, Web Personalization, CRM integrations, and/or email deliverabilityDigital marketing acumen, with understanding of digital marketing best practices and principlesB2B campaign knowledge as it relates to marketing automation and email platformsTechnical knowledge and understanding of demand gen, digital marketing, marketing operations and the sales processKnowledge of, and proficiency with, 3rd party analytics tools including Google AnalyticsKnowledge of HTML and CSS coding related to emails and landing pagesAny marketing certifications are a plusPerksWe offer your full traditional benefits including health, dental, vision, and life insurance. We also offer commuter and transit benefits, as well as flex funds for you to enjoy your life outside of work. Add to that unlimited PTO, half day summer Fridays and all the holiday time off you would expect.Flexible Work PolicyIt’s simple – work where it’s most convenient for you! We recognize that we’re a mixed group of people with different priorities in our lives, so we empower our employees to create their ideal working scenario…in-office, at home, or a hybrid of both. Keep in mind you might need to pop into the office for a client meeting here and there, or even an agency-wide meeting.Environmental DemandsNormal office environment. Ability to sit for extended periods of time including extensive use of PC equipment.We like everyone, so we are an equal opportunity employer. We do not consider your race, religion, ethnicity, national origin, age, sex, disability, marital status, sexual orientation, or veteran status when deciding to hire you. We just want you to be you.Job Type: Full-time
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