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| Job Category : | Digital marketing |
| Company Name: | Venveo |
| Position Name: | Marketing Automation Specialist |
| Location : | Remote |
| Job Description : | Come leverage your Hubspot/Salesforce/Pardot Experience.The Marketing Automation Specialist will be part of an experienced digital marketing team and will be responsible for the design, implementation and execution of marketing campaigns for Venveo clients. This critical piece of our organization is responsible for the management and maintenance of the marketing campaign calendars.This position requires an understanding of marketing campaign objectives; is great at managing deadlines; and is extremely detail oriented. The Marketing Automation Specialist ensures consistent campaign execution to accelerate demand generation productivity. This position will work closely and collaboratively with the Marketing Automation Manager and a variety of team members to achieve the highest quality of service and success for our clients.ResponsibilitiesCollaborates with team to manage Marketing Automation Implementation for clientsCollaborates with the team to manage Marketing Automation Usage to include all campaign implementation, monitoring, and optimizing.Manages CRM IntegrationWorks with Strategy, Marketing, & Content teams to successfully launch lead nurture & lead gen strategies for Venveo and all clientsWorks with Strategy, Marketing, & Content teams to help scope, build, and document lead gen/lead nurture strategy and process.Tests and troubleshoots lead strategy processWorks with Strategy, Marketing & Content teams to define campaignsDeploy email-marketing campaigns for various Venveo clientsManages automated marketing functionality, such as deploying email, managing landing pages, and web forms.Conducting email analysis and benchmarking initiatives set by Venveo for each project and/or client scope of work.Monitoring and elevating key performance measurements based on strategy, content and implementation set by Venveo for each project and/or client scope of work.Optimizing site visits through campaignsEnsuring quality of leads sent to sales teams for both Venveo and our clientsQualifications:Bachelor’s degree in Business or Communications, preferred1-3 years of experience with marketing automation system, preferredGood working knowledge of CRM platforms: Pardot, HubSpot and SalesforceExcellent communicator and team playerSuperb attention to detail, ability to multitask and prioritize workSystematic approach to problem solvingGood understanding of analytics and reportingAwareness of current marketing trends and technologiesComfortable using Agile methodology to deliver on workComfortable working with various team members and clients to drive resultsJob Type: Full-timePay: $60,000.00 – $85,000.00 per yearBenefits:401(k)401(k) matchingDental insuranceFlexible scheduleHealth insuranceHealth savings accountLife insurancePaid time offParental leaveVision insuranceSchedule:8 hour shiftMonday to FridayCOVID-19 considerations:We are 100% remote with local employees opting to come to the office on rotation schedule. We offer additional PTO specifically for COVID related health situations including employee’s and their households.Application Question(s):Describe your experience with email marketing and marketing automation. How often are you developing strategy and providing execution?Education:Bachelor’s (Preferred)Experience:Marketing Automation: 2 years (Required)working expertise in HubSpot/Paradot/Salesforce: 2 years (Required)creating email marketing templates: 2 years (Required)Marketing Agency: 1 year (Preferred)License/Certification:Driver’s License (Preferred)Work Location: Remote |
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