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| Job Category : | Digital marketing |
| Company Name: | Standard Motor Products |
| Position Name: | Marketing Communications Manager |
| Location : | Long Island City, NY |
| Job Description : | If you can answer yes to these 5 questions, we want to talk with you right away. 1. Can you take product information and engineering data and turn it into compelling marketing content?2. Are your press releases clear, concise and persuasive?3. Do you have extensive experience building and running targeted social media campaigns – organic, boosted, paid?4. Can you build exciting email campaigns that generate extraordinary engagement?5. Are you a Social Media, Mailchimp, and PR Newswire expert – how about Google Analytics and Survey Monkey?There’s more to this important growth position, but 5 affirmatives should make you a great fit.Here are the details.Marketing Services Department MissionProvide world class marketing support to SMP sales teams and customers across multiple channels. Develop and implement external marketing programs that provide real value to our channel partners to enhance SMP market leadership.Primary RelationshipsThe MCM is a key member of the Marketing Services team reporting to the Sr. Marketing Services Manager, Engine Management. Works closely with the in-house creative team and other key departments. The MCM develops content and communication distribution to SMP field sales forces and customers across all market channels.ResponsibilitiesBuild a strong collaborative relationship with the Product, Engineering and Sales groups to create dynamic contentWork with external ad and media planning agencies to deliver engaging content for digital and print campaignsDevelop and implement campaigns to promote SMP brands; favorably differentiating our products and services through a variety of media including sales support material, web, digital, video, advertising, print, press releases, news stories, organic and paid social, etc.Create and manage content for multiple websites, including corporate and engine management brand sitesDevelop and manage the Standard marketing email program, including creative, implementation and tracking, to build awareness of products and initiativesUtilize related analytics to track performance of digital content-driven campaigns and adjust marketing tactics as necessary – tactics include SEO, SEM, keyword, website, email, advertising, social media, etc.,Oversee community management on all social media platforms and respond to questions and concerns in a timely manner· Marketing promotions – manage the setup, process, and execution of engine management division promotions including official rules, press releases, winner notifications, etc. · Sales support – communicate new engine management division and corporate marketing material and initiatives to SMP salesforce and customers via bulletins, webinars, presentations, and management of literature site inventory · Trade shows – provide marketing support to the trade show coordinator for national and regional showsRequirements: Desired Skills and Experience5-10 years of relevant experienceExceptional verbal and written communication skills with good narrative instincts – must have the ability to think and act as a writer/storyteller/editor/publisherSuperior attention to detail and organizationStrong interpersonal skills with the ability to work independently as well as collaborativelyProject management skills to oversee editorial schedules and deadlines for media campaignsAbility to develop and manage brand content across all applicable social media platforms, including YouTube, Facebook, Twitter, and InstagramMust demonstrate command of Microsoft Office and Adobe Acrobat Pro. Experience with Mailchimp, PRNewswire, Google Analytics, Typeform, Survey Monkey or comparable platforms is also required. Adobe Design Suite and Content Management System (Umbraco CMS) proficiency is desirableExperience in the automotive sector is a plusJob Type: Full-timeBenefits:401(k)Dental insuranceFlexible spending accountHealth insuranceHealth savings accountLife insurancePaid time offParental leaveRetirement planTuition reimbursementVision insuranceSchedule:8 hour shiftDay shiftMonday to FridaySupplemental Pay:Bonus payCOVID-19 considerations:Hybrid work modelEducation:Associate (Preferred)Experience:Marketing & Advertising Occupations: 5 years (Preferred)Work Location: One location |
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