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| Job Category : | Digital marketing |
| Company Name: | HMY Yacht Sales |
| Position Name: | Marketing Communications Specialist |
| Location : | 817 NE 3rd St, Dania, FL 33004 |
| Job Description : | Marketing Communications SpecialistJob Title: Marketing Communications Specialist (Full-Time)Department: MarketingReports to: Director of MarketingHMY Yacht Sales, Inc. – Dania Beach, FLFLSA Status: [X] Non-Exempt [ ] ExemptThe purpose of the Marketing Communications Specialist role is to work with HMY’s marketing and business development teams to continually help create and utilize high-quality, branded content that supports HMY, our offices, brokers, yacht brands/models, and our company growth strategies. The select candidate should have exposure to and/or experience with digital marketing, and content creation for video, email, web, social media, writing and current media platforms. Yachting/boating industry experience is highly preferred.ESSENTIAL DUTIES AND RESPONSIBILITIES: DIGITAL MARKETING AND PROJECT SUPPORT: · Support HMY’s offices, teams and brokers through digital, and non-digital marketing and special projects.· Work directly with Director of Marketing on assigned projects and also with Marketing team on project collaboration and communication.LISTING OPTIMIZATION: · Review new listings daily/weekly to ensure they are optimized for Google SEO using HMY.com, Yachtbroker and Boatwizard platforms.YOUTTUBE OPTIMIZATION: · Upload new videos to HMY YouTube channel and optimize for Google SEO and HMY.com’s yacht listing.· Ensure proper content, links, tags, description, boat information and broker information are implemented to the YouTube video.DUPLICATE LISTINGS: · Review HMY.com for duplicate listings, diagnose where the problem lies and fix. Communicate with Listing Admin.GOOGLE MY BUSINESS: · Add new content “Posts” and images each week to all HMY office pages as assigned. Ensure proper content, imagery, tags, links and SEO keywords are inserted.WRITING AND PROOFING: · Work with and assist entire marketing team with writing and proofing assigned projects to ensure accurate and professional copywriting is achieved.· Writing for all types of digital and non-digital projects.HMY.COM / WORDPRESS / CMS and MLS SUPPORT: · Assist in writing new content and uploading content to HMY.com as needed. (News and, events, and assigned content).· Work with teams to ensure proper content is used on Yachtbroker and Boatwizard platforms.SPECIAL PROJECTS: (As assigned/As needed)· Proven ability to work in a team environment, and multi-task with several types of projects and project scopes while staying on time for deadlines.· Facilitate specific projects from concept to completion.· Be willing to learn about and assist marketing team in specific duties that are part of HMY’s engagement channels (on HMY.com and off HMY.com)· Marketing duties and tasks as assigned.SOCIAL MEDIA: (as assigned/as needed)· Assist social media team with content production and proofing as needed.· Produce Social Media listing videos· Insert IGTV video graphic on Yachtbroker platform for each HMY listing that has a new social video. Insert copy, HMY.com link and test once created. Create graphic with logo in Canva account.BOAT SHOWS AND EVENTS: · As needed, this role will attend events and shows to capture and produce content for HMY marketing.IN-PERSON TEAM MEETINGS: · Participate and collaborate in weekly marketing team meetings: (in-person and via Zoom for HMY extended team).ACCOUNTABILITY & STANDARDS: · All HMY content must be proofed and edited prior to publishing by additional marketing team members.· Expectations: Ethical business practices are upheld, deadline-oriented projects are achieved, and all marketing will meet HMY’s brand standards.EDUCATION and/or EXPERIENCE REQUIRED: · Bachelor’s Degree in Marketing, Communications, or similar.QUALIFICATIONS: · 1+ year of marketing experience or similar.· Marine and yachting industry experience preferred, but not required.· Digital and non-digital marketing project experience exposure with (web, CMS, social, print, video, creative design, and storytelling).TOOLS AND EQUIPMENT USED: · Computing, apps & software tools· Smartphones, tools, and software· Cameras and editing software· Dropbox/Google Drive· Canva· Social platforms· WordPress· HubSpot· Office 365 software· Grammarly· Office-related software and general office equipment.· Ability to adapt and work with new technologies, platforms and systems as needed.PHYSICAL DEMANDS OF THE JOB: · There may be extended times of sitting or standing, and extensive times using a laptop computer and staring at a computer screen. Extended times will be required while at boat shows and special events.TRAVEL: · This role will be expected to travel to HMY offices in South Florida for the purpose of gathering and producing content for HMY’s listings, for boat shows and events, and for additional marketing projects and meetings as assigned.EXPECTATIONS: · Must uphold HMY’s values of integrity, honesty, collaboration and communication, timeliness, teamwork, as well as exemplifying exceptional staff and customer service.· HMY Yachts marketing team members are expected to work in their assigned office locations – unless specifically assigned a project outside the office.SUPERVISORY RESPONSIBILITIES: · N/A###Job Type: Full-timeBenefits:401(k)401(k) matchingDental insuranceHealth insuranceHealth savings accountPaid time offRetirement planVision insuranceSchedule:8 hour shiftMonday to FridayApplication Question(s):Do you have experience writing blogs/articles?Do you have experience with email marketing/newsletters?Do you have experience working with social media accounts?Do you have SEO experience?Are you willing to take a drug test?Experience:Marketing: 2 years (Preferred)Work Location: One location |
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