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| Job Category : | Digital marketing |
| Company Name: | Family Tree In-Home Care |
| Position Name: | Marketing Manager |
| Location : | 3600 S Gessner Rd, Houston, TX 77063 |
| Job Description : | JOB SUMMARYTHE MARKETING MANAGER WILL BE RESPONSIBLE FOR LEADING AND MANAGING ALL DIGITAL LEAD GENERATIONEFFORTS ACROSS THE COMPANY.ROLES AND RESPONSIBILITIES Manage the design and execution of marketing campaigns.Create and publish content for the website and social media.Develop promotional and marketing material (I.e. flyers or brochures) to support sales and business developmentSupport sales and lead generation efforts by leveraging marketing campaigns.Manage lists, build email templates and send/schedule automated marketing campaigns.Collaborate with business development and sales to align messaging.Coordinate marketing pipelinesManage agency providers, consultants, freelancers, and other suppliers (i.e. graphic designers, print contractors, marketing firm, etc.).Organize company conferences, trade shows, and major events.Develop and manage all internal communication systems (intranet, signage, CEO update, department level comms, employee engagement like birthday/anniversaries, announcements, etc.).Work with vendors and leaders from other departments (especially business development and sales) on brand and successful promotions and campaigns.Directly promote the company, service, and brand through all channels (excluding Business Development).Develop data-driven marketing strategyStudy and analyze current marketing efforts and create a strategic marketing plan that address company-wide goals. Work out methods of implementation.Work with data analyst to conduct competitor research and competitive analysis.Ability to analyze metrics to build and manage reporting structure for marketing/sales funnel and show ROI for campaigns.QUALIFICATIONS AND EDUCATION REQUIREMENTSBachelor’s degree in marketing, Journalism, or related field required.Three to five years of marketing or related experience.Agency experience preferred.REQUIRED SKILLS Ability to engage potential clients at all areas of the marketing funnel.Understanding of lead gen marketing.Family Tree in Home Care Proven experience running successful paid, social, and SEO strategies.Experience in A/B testing creative and copy for campaigns.Ability to track and measure campaign results.Can create, and own, KPIs on a monthly and quarterly basis.Understands basics of SEO best practice.Ability to manage agencies as well as create campaigns yourself.Experience with Hubspot or similar and Google Analytics or similarAbility to create simple images/content in Photoshop, InDesign or CanvaCOMPETENCIES Passion and contagious drive for analytics.Top-notch presentation skills.Quality written and verbal skillsProject managementAbility to track KPIs to overall marketing goalsManaging budgetsPHYSICAL REQUIREMENTSProlonged periods of sitting at a desk and working on a computer.Must be able to lift up to 15 pounds at times.Job Type: Full-timeBenefits:401(k)Dental insuranceEmployee discountHealth insuranceLife insurancePaid time offVision insuranceSchedule:Monday to FridayCOVID-19 considerations:All employees are required to wear a mask.Application Question(s):What is your salary expectation?Experience:Marketing: 2 years (Preferred)Work Location: One location |
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