July 18, 2024



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Job Category : Digital marketing
Company Name: Golden Peak Media
Position Name: Marketing Manager
Location : Golden, CO
Job Description : More and more people of all ages are following their creative passions to find balance, express themselves, and create a sense of accomplishment. Golden Peak Media’s mission is to help fine artists and crafting artisans by inspiring, educating and connecting them throughout their journey. Through streaming workshops, on-demand classes, print publications, the most vetted and trusted patterns, podcasts, competitions and events, Golden Peak helps millions of people explore their passions and take their craft to the next level.Marketing Manager, InterweaveGolden Peak Media is looking for a Marketing Manager to lead marketing for our Interweave communities that consist of knitting, crochet, beading, and jewelry. As the Marketing Manager you will plan, prioritize, and execute the marketing initiatives across Interweave.com, as well as the events, podcasts, and magazines that make up the Interweave portfolio at Golden Peak Media.Essential Job Functions and ResponsibilitiesWork in collaboration with cross-functional teams and agency partners to develop audience and increase revenue for community and event sitesPlan monthly promotion calendar based on product releases, sales, and budgetOwn executional components of product releases to ensure successful launches including coordination of schedules, development of marketing assets, execution of campaigns, etc.Work with Director of Marketing to develop event strategy and objectives; spearhead initiatives to meet objectives based on lead generation, customer advocacy and more.Produce and manage creative requests, outlining objectives and creative direction for campaigns and related assets to ensure cohesive cross-channel promotionsExecute, optimize and analyze email performanceCollaborate with the web producer on blog topics for the newslettersAnalyze site performance and suggest improvements and A/B tests for the sites to increase conversionRepresent the consumers and deliver recommendations for improvements in UX, functionality and features that increase satisfaction with our video subscription products, site, and shopping experiencesMeasure and report on all marketing campaigns and activitiesDrive marketing influenced pipeline and generated qualified leads through onsite event activations and virtual eventsBuild and update web pages for audience building initiatives, brand landing pages, pattern landing pages, and moreOptimize product portfolio across paid social campaigns to deliver against audience and revenue targetsStay in-the-know on market and competitor trends identifying changes, opportunities, and challengesQualifications: Data-driven decision makerStrong organizational skillsEnthusiastic and motivated self-starter with attention to detailExperience with Google AnalyticsComfort building integrated marketing campaigns and experience managing marketing mix and attributionAbility to manage and prioritize competing projects in a fast-moving, lean organizationExperience with a variety of marketing channels including email, social, and eventsStrong communication skills and comfort interacting with all levels of the organizationWhile not required, a passion for arts and crafts is preferredEducation and Experience: Bachelor’s degree required4+ years of digital marketingStrong understanding of the digital marketing ecosystem (i.e. social media, direct, display, email and newsletter, affiliate, SEM, SEO) and segmentationFamiliarity with HTML/XMLGolden Peak Media provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.The statements used herein are intended to describe the general nature and level of the work being performed by an employee in this position and are not intended to be construed as an exhaustive list of responsibilities, duties and skills required by an incumbent so classified. Furthermore, they do not establish a contract for employment and are subject to change at the discretion of the Company.Job Type: Full-timePay: $50,000.00 – $90,000.00 per yearBenefits:401(k)Dental insuranceEmployee assistance programFlexible scheduleFlexible spending accountHealth insuranceHealth savings accountLife insurancePaid time offRetirement planVision insuranceSchedule:Monday to FridayCOVID-19 considerations:Golden Peak Media is following all CDC and location guidelines regarding COVID-19.Work Location: Multiple Locations

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