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Job Category : | Digital marketing |
Company Name: | Infopáginas |
Position Name: | Marketing Manager |
Location : | Guaynabo, PR 00968 |
Job Description : | General Purpose of the Position: The Marketing Manager will be responsible to oversee all marketing, advertising and promotional activities. In collaboration with the Marketing team and will assure marketing strategies execution in line with organizational objectives.Principal ResponsibilitiesResponsible for the effective marketing and promotion of all products and services: print, online, mobile and beyond; targeted for both the user and advertiser community.Management of frequent, timely and positive media coverage across all available media.Analyzing potential partner relationships for product development purposes.Governance on product offerings and product mix—critical assessment of existing products; research and recommendations on new product offerings.Content ownership for brand promotion in print, on-line, mobile products; all internal and external brand awareness initiatives.Development of metrics aimed at reporting and tracking market acceptance of products, services and promotions (e.g. usage surveys, web statistics, product life cycle analysis).Governance on the 4P’s – product, pricing, promotion and placement (distribution, content delivery).Advertising strategy / concept development and planning—user and advertiser.Corporate branding—value creation.Conceptualization of advertising messaging and working with designers to produce effective advertising across all media.Manage corporate media plans such as ad placement, scheduling, follow-up and logistics.Manage trade deals and their effective allocation across the sales campaign.Education, Skills and Experience RequirementsBachelor’s degree in business, marketing, communications, or related field.Five (5) years of experience in marketing experience in the media sales industry.Experience with digital marketing forms such as social media marketing and content marketing.Mastery of verbal and written communication skills that allow you to express yourself clearly in English and Spanish.Effective time management skills and the ability to multitask.Strong copywriting skills.Competency in Microsoft applications including Word, Excel, and Powerpoint.Ability to work under pressure and ensure compliance with deadlines and established goals.Ability to handle high volumes of work and meet established deadlines.We are an Equal Employment Opportunity Employer.Job Type: Full-timeBenefits:401(k)Dental insuranceHealth insurancePaid time offVision insuranceSchedule:8 hour shiftMonday to FridaySupplemental Pay:Bonus payExperience:Marketing: 3 years (Preferred)License/Certification:Google Ads Certification (Preferred)Work Location: One location |
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