July 25, 2024

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Job Category : Digital marketing
Company Name: Penn State University
Position Name: Marketing Manager
Location : University Park, PA
Job Description : JOB DESCRIPTION AND POSITION REQUIREMENTS:
The Materials Research Institute (MRI) at Penn State seeks a Marketing Manager for managing all aspects of the marketing effort for the Institute. Penn State’s materials research efforts, programs in impacts are the best in the country with more expenditures, more visibility, the best equipment, and the best coordinated and service oriented technical staff when compared with any other university in the country. Materials research activity is truly interdisciplinary with representation from 350 faculty across 6 colleges and more than 30 departments.
Responsibilities:
Guides, trains, and manages a team of marketing employees including a technical writer, and two part-time positions – a videographer and a graphics designer
Ensures communication is aligned with the unit’s marketing and strategic plans and with Penn State’s brand standards
Supervises marketing and communications projects while collaborating across the unit’s departments including the Materials Characterization Laboratory, the Nanofabrication facility, and the 2D Crystal Consortium an NSF funded Materials Innovation Platform to deliver clear, consistent messaging across multiple communication fronts
Works closely with MRI’s leadership including the Institute’s Director, Managing Director, and Industrial Liaison
Coordinates and integrates the strategic communications of MRI with the Office of the Senior Vice President for Research (OSVPR) marketing communications team, its peer institutes and central marketing communications
Manages the technical, back-end of the organization’s content management systems (CMS, such as Drupal, WordPress, and HTML5) while optimizing the front-end users’ experiences
Creates, maintains, and seeks out new ways of improving marketing strategies for websites, social media channels, landing pages, email marketing, and online videos for MRI and affiliated units/centers to drive a better online business
Markets and supports engaging and interactive events both in-person and online, virtually
This position is responsible for a comprehensive and technical understanding of software programs and platforms that help to make up the broad spectrum of digital marketing. Must be able to have a clear understanding of online statistics, trends, conversion, and success metrics and apply their analysis to search engine optimization, keyword rankings, content creation, and marketing strategies. Aligning these skills with the goals of the MRI strategic plan help to generate leads and increase Penn State MRI’s visibility within the materials research community.
This position adapts to and learns innovative technologies to accommodate in-person, online, and virtual experiences for customers, faculty, staff, students and beyond. Responsible for developing, managing, and overseeing MRI’s virtual meeting space GatherTown, an interactive program and project.
The position manages the continual development of MRI’s customer relationship management (CRM/Dynamics Power-CRM) project. This project involves managing customer engagement through daily interactions as well as through ongoing marketing initiatives. This position is responsible for facilitating all MRI’s custom-requests with an outside vendor to make certain the development of our CRM supports our strategic objectives to gain, keep, and maintain an effective customer relationship. The goal of this effort is to increase funding in materials through enhanced visibility of our societal impact to key industrial and government representatives. Side goals include helping our partners to hire the next generation of trained engineers and scientists and enhancing visibility to attract the best students to Penn State at all levels, B.S., M.S, and PhD.
All performed responsibilities are shared with technical team members and key team communicators to ensure all aspects of MRI are being represented in these marketing efforts while maintaining a consistent brand message that aligns with Penn State branding.
Typically requires a Bachelor’s Degree or higher plus 5 years of related experience, or an equivalent combination of education and experience.
The Pennsylvania State University is committed to and accountable for advancing diversity, equity, inclusion, and sustainability in all of its forms. We embrace individual uniqueness, foster a culture of inclusion that supports both broad and specific diversity initiatives, leverage the educational and institutional benefits of diversity in society and nature, and engage all individuals to help them thrive. We value inclusion as a core strength and an essential element of our public service mission.
CAMPUS SECURITY CRIME STATISTICS:
Pursuant to the Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act and the Pennsylvania Act of 1988, Penn State publishes a combined Annual Security and Annual Fire Safety Report (ASR). The ASR includes crime statistics and institutional policies concerning campus security, such as those concerning alcohol and drug use, crime prevention, the reporting of crimes, sexual assault, and other matters. The ASR is available for review here .
Employment with the University will require successful completion of background check(s) in accordance with University policies.
EEO IS THE LAW
Penn State is an equal opportunity, affirmative action employer, and is committed to providing employment opportunities to all qualified applications without regards to race, color, religion, age, sex, sexual orientation, gender identify, national origin, disability or protected veteran status. If you are unable to use our online application process due to an impairment or disability, please contact 814-865-1473.
Federal Contractors Labor Law Poster
PA State Labor Law Poster
Penn State Covid-19 Vaccination or Testing Requirements
Penn State is committed to the health of our local and global communities. As a condition of employment, all employees are required to comply with COVID-19 vaccination or testing requirements. Click on Penn State Covid-19 Vaccination or Testing Requirements to learn about the requirements as well as general COVID-19 information at Penn State.
University Park, PA


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