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Job Opening for Marketing Manager (Remote) in Informa Tech (605 2nd Avenue, New York, NY 10016)

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Job Category : Digital marketing
Company Name: Informa Tech
Position Name: Marketing Manager (Remote)
Location : 605 2nd Avenue, New York, NY 10016
Job Description : Company Description At Informa Tech, we believe that technology innovation is key to driving positive change in our society. We believe that digital inclusion underpins progress. And we believe that diversity in tech is central to a thriving industry. Our aim is to inspire the global technology community to build a better world by informing, educating and connecting them through world-class research, training, events, and media. We sit at the heart of the tech community with specialisms in emerging tech/AI, enterprise IT, cyber security, service providers/NextG, critical communications, media & entertainment and marketing technology. Leveraging over 100 trusted brands, we offer an unrivalled global networking community and platform for technologists and innovators to be inspired and reach their full potential. (Join us and reach yours!) Job Description Is content marketing and driving demand something you love? Do you like using different channels such as email, social, and SEM to ignite action? Does owning a digital event brand sound like a fun job to you? Then we’re looking for someone like you! We are seeking is seeking a talented marketer to join our team and efforts to grow our database, generate leads, increase engagement with our leading portfolio of brands, products, and services. You will play an integral role on the marketing team in Informa Tech’s Enterprise IT Group – home of brands such as Interop, InformationWeek, Network Computing, Enterprise Connect, Data Center World, Support World Live and Omdia. As a Digital Marketing Manager, you will join a talented team of marketers and report to the Director of Marketing. Your role will be to own and manage the Interop Digital event brand. This role will also be responsible for creating and managing content-driven marketing campaigns and strategies to fulfill lead gen commitments, as well as accelerate database and revenue growth for the business. PRINCIPAL DUTIES AND RESPONSIBILITIES:Own and manage the Interop Digital event brand, including but not limited to website updates, supporting and driving registrations and attendance for the branded virtual events that run throughout the year.Drive the marketing for InformationWeek Virtual Events resulting in registrations and attendance.Marketing support for lead generation for the Network Computing brand.Design and execute data-driven marketing plans that incorporate strategy, product positioning and messaging.Work closely with the Senior Marketing Manager, Marketing Director, Marketing Team, Customer Success, Sales, and Central Services teams to develop messaging and to execute engaging marketing materials across multiple channels including email, website, social media, and paid and organic advertising.Create content assets to be used in nurture and re-engagement campaigns as needed – including videos, e-books, infographics, podcasts, slideshows, paid/organic ads, social media graphics, etc.Collaborate with the Marketing Automation team to develop and select targeted email segment lists and to create email campaigns to support media business, nurture and re-engagement campaigns. Gather and analyze all marketing campaign metrics; present campaign results and findings to Marketing Director; use findings to optimize future campaigns.Coordinate with external support teams to develop and optimize landing pages to support marketing campaign objectives.Track budget spend on advertising and design tasks.Work with external design agency as needed and manage invoice process. Qualifications 4+ years of in-depth knowledge and experience supporting/leading B2B marketing campaign strategy and execution, with demonstrable results at promoting awareness, engagement, and demand generation across a target audience.Minimum of bachelor’s degree in Marketing, Business or similar.Cross-channel marketing experience: Email, social media, website, and paid and organic advertising.Content marketing experience: Skilled at creating engaging content.Experience in online event marketing.Able to work in a fast-paced environment while balancing strategic, tactical, and analytical responsibilities.Ability to collaborate with and manage stakeholders across the organization.Excellent interpersonal, communication, and organizational skills.Eloqua and Drupal experience is a plus. OTHER PREFERRED ATTRIBUTES:High comfort level with technology and web-based applications such as Eloqua, Drupal, Google Analytics, SiteCore, Adobe Workfront, Sprout Social, and other marketing, sales, and business enablement tools.Polished copywriting skills preferred.Advanced knowledge of Microsoft Office applications.Knowledge of Enterprise IT and Cloud & Data Center technologies a plus.Aptitude for technology and understanding technical concepts.B2B technology marketing experience a plus.Ability to work well with associates and vendors that are either on premises or remote Additional Information Why work at Informa Employee experience is very important to us at Informa. On top of joining a supportive, diverse and ambitious team that welcomes all types of candidates. We are also flexible with different working patterns and prioritizes promotions internally. Our benefits include: Learning and development plan to assist with your career development 15 days PTO plus 9 national holidays, 4 days for volunteering and a day off for your birthday! Competitive Benefits with 401k match Paid parental leave Work with a high quality of specialist products and service Bright and friendly staff who are all “expert’s experts” and additional training and development for helping you achieve your career aspiration ESPP – become a shareholder We know that sometimes the ‘perfect candidate’ doesn’t exist, and that people can be put off applying for a job if they don’t fit all the requirements. If you’re excited about working for us and have most of the skills or experience we’re looking for, please go ahead and apply. You could be just what we need! We believe strongly in the value of diversity and creating supportive, inclusive environments where our colleagues can succeed. As such, Informa is proud to be an Equal Opportunity Employer. We do not discriminate on the basis of race, color, ancestry, national origin, religion, or religious creed, mental or physical disability, medical condition, genetic information, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender identity, gender expression, age, marital status, military or veteran status, citizenship, or other protected characteristics under federal, state or local law.
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