Job Opening for Paid Media Manager in Truehold (Remote)

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Job Category :	Digital marketing
Company Name:	Truehold
Position Name:	Paid Media Manager
Location :	Remote
Job Description :	90% of America’s seniors dream of living at home for life—but for too many, health and financial challenges will get in the way. With most of their wealth trapped in home equity, their quality of life will decline, they’ll take on debt, or they’ll be forced to leave their home altogether. At Truehold, our mission is to provide a better option. Bringing together fintech, agetech, and service solutions, we’re creating a new type of Senior Living that enables people to enjoy happy, healthy, and wealthy lives without giving up their homes. Your impact You will work closely with our Director of Marketing to strategize, execute on and maintain a PPC program that drives overall company growth and sees consistent improvements over time. You’ll own Day-to-day management and maintenance of PPC campaigns Build and maintain a proactive roadmap of channel optimizations and growth opportunities Identify and test new channels to grow digital acquisition channel Monitor, evaluate, own and report on channel performance, budgets & KPIs Work cross functionally with partnerships, product & lifecycle marketing teams to drive various initiatives & launches. You bring 3+ years paid acquisition experience, at least 2 years’ experience managing PPC campaigns. Extensive in-platform experience on SEM and/or paid social Strong analytical skills, attention to detail, and capacity for problem-solving Demonstrated ability to plan, conduct, maintain and analyze test strategies Excellent verbal and written communication skills Ability to thrive and adapt in high growth, rapidly changing environment We provide A collaborative, people-first culture with a passion for doing good and enjoying doing it A unique opportunity to build our brand in the early stages Competitive benefits and compensation Your choice of remote or hybrid work Flexible PTO 11 paid holidays Our commitment to DEI Ensuring a diverse and inclusive workplace is core to Truehold’s people-first culture. We are an equal opportunity employer that welcomes people of all different backgrounds, experiences, abilities and perspectives.