July 14, 2024



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Job Category : Digital marketing
Company Name: IMPACT
Position Name: Paid Media Specialist
Location : Remote
Job Description : Hi, we’re Swell – a digital ads agency with mastery in the ecommerce space. Swell, division of IMPACT, was founded by a team of former agency owners who came together with one common passion—to relentlessly pursue growth for our clients and ourselves.We are currently seeking a Paid Media Specialist to join the team.As a Swell Paid Media Specialist, you will work collaboratively with a small portfolio of clients and act as their strategist in how to best utilize their paid media budget in conjunction with their in-house marketing initiatives and assets, such as email marketing and SMS. You build the overarching paid media campaign strategy, as well as manage the campaign’s day-to-day to ensure every campaign is performing optimally, adjusting as needed.Our client’s ad spend budget ranges from $10k – $100k+ per month and typical ad platforms where we strategize and manage include Google, Facebook, LinkedIn, Microsoft, TikTok, Snapchat, Pinterest, AdRoll, Criteo, Amazon, Reddit, and others. While our Paid Media Specialists typically have general knowledge on all major ad platforms, they have a deeper knowledge of one or two. This “T-shape” skillset allows us to operate collaboratively as a team and ensures our clients have the brightest minds on all parts of their accounts.Does this sound like you?You get a rush when big campaigns launch and obsess over the data through the duration of the campaign.You are comfortable leading calls and talking with clients.You are a data nerd and aren’t afraid of jumping in to troubleshoot pixel problems and data tech stack questions from clients.You read and/or participate in mastermind groups all about paid media daily. You know the industry changes fast and you have to adapt your knowledge constantly to keep up.You like to build things from the ground up, and find joining a new team an exciting opportunity to make your mark.You seek wisdom in others and enjoy brainstorming with other smart colleagues on the best ideas for your clients.You are an A-player looking to join a team of similarly skilled people.You are a voracious learner and consistently focus on your personal development.Salary Range: $60,000 – $150,000 based on experience. We are open to part-time, full-time, or contractors as long as you are someone who can positively contribute to the team.In this role you will: Lead client calls.Conduct client discovery to gather insight in order to make strategic decisions.Build out overarching paid media strategies within our clients’ budgets and collaborate with other Paid Media Specialists to determine the best way to spend the budget.Continuously improve client campaigns by testing, analyzing, and iterating.Successfully challenge clients to remain on time, on budget, and on strategy.Assist in scoping/recommendations for new client engagements or existing client upgrades.Requirements: Must have 5+ years of experience working in paid media.Must have strong knowledge of ecommerce and/or B2B marketing.Must have strong project management & client consultation skills.Must have strong knowledge of major paid media platforms.Must be comfortable on video calls with clients.Must have phenomenal attention to detail.Must have excellent verbal and written communication skills (including great spelling & grammar!).Must love the fast-paced agency life environment.If that’s something you’d like to be a part of, we’d love to hear from you!Location: RemoteSwell is a division of IMPACT – a digital sales and marketing training and education company that works with small to mid-sized businesses to grow their thought leadership and sales online.Job Type: Full-timePay: $60,000.00 – $150,000.00 per yearBenefits:401(k)401(k) matchingDental insuranceHealth insuranceHealth savings accountLife insurancePaid time offParental leaveVision insuranceSchedule:Monday to FridayApplication Question(s):How many years of experience do you have working in paid media?Tell us about your experience executing paid media campaigns (budgets, years of experience, your role in the campaigns, results generated).Do you have experience working at a digital ads agency?Which of the following ad platforms do you have experience using? Google, Microsoft, LinkedIn, Amazon, Facebook/Instagram, Adroll, Criteo, Reddit, etc.What are your desired earnings in this role?Do you live within a commutable distance to IMPACT’s office in New Haven, CT?When can you start?Anything else you’d like us to know?Work Location: Remote

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