| Job Description : |
Company Description
PHM is the leading health media agency in the US. We are designed for—and dedicated to—delivering best-in-class solutions that connect people with meaningful health and wellness solutions every day. Guided by our genuine passion for health and wellness, our work across the entire media ecosystem helps real patients navigate the most pivotal moments of their healthcare journeys.
At PHM, we sit squarely at the intersection of Publicis Health, the largest Healthcare Communications network in the world, and Publicis Media, the number one buyer of media in the US. This gives us access to talent, technology and data to help us deliver the market-leading solutions that give our clients true competitive advantage.
While we have grown to be the No. 1 agency in our industry, at heart we’re still a startup. It’s that energy and spirit of innovation that allows us to create bold and meaningful “health media firsts” for our clients, and to do it all with #phmlove.
At Publicis Health, we are united around one purpose: to create a world where people are equipped and motivated to take control of their health. We transform healthcare marketing and communications into healthcare engagement. We believe healthcare marketing is healthcare, fostering healthy conversations, healthy behaviors and healthy people.
Job Description
The Paid Search Associate is the key support resource for the paid search team. The Associate assists the Search Manager with campaign set up, execution, category research and success reporting. The goals for the role are to learn and apply basic search principles and execute and manage client’s online search campaigns.
Key Responsibilities
Knowledge
Understands basic mathematical concepts. Basic computer skills/programs including Excel
Has broad but basic knowledge of the brands, category, channels & processes
Understanding of search campaign tools such as AdWords, AdCenter and Marin
Understanding of analytics tools (such as Google Analytics and Adobe SiteCatalyst)
Familiarity of financial terminology and how it relates to the overall agency process
Internal: Operations, Tactics and Strategy
Coordination with manager to understand clients’ SEM goals and client deliverables. Keeps internal team apprised of status on all jobs by issuing timely and accurate documentation and correspondence:
Provide progress reports to managers as needed
Execute search related tasks as directed by managers
Provide ongoing feedback and evaluation of campaign performance and activity
Research keywords target audience utilized in search
Assist in campaign structure and ad copy writing
Assist with preparing reports for clients, including key metrics, goals attained, analysis and completed/ planned activities
Identify and implement search campaign optimizations
Consistently keeps team informed on status of projects verbally and/or in writing
Solid listening skills and takes notes during meetings, disseminates notes & follow-up as appropriate
Supports manager as needed
Diligently and flawlessly executes on assigned area of project
Manage financial documentation and accountability with search vendors
Client Relationship
Attend client status and reporting meetings, actively listening and documenting appropriate action items
Flawless execution of client-ready documentation and reporting
Ability to clearly communicate both orally and in writing
Qualifications
Exhibits Integrity and Trust
Exhibits Self Development
Adherence to agency procedures (on-time and accurate timesheets, GDPs, 360 feedback)
Proficiency in computer skills used to manage day-to-day workflow (e.g., Microsoft Office Suite)
Ability to work in a matrix (multi-supervisory) environment; Ability to multi-task, manage one’s time, and demonstrate personal organization and ability to meet deadlines (strong work ethic); Ability to take initial direction, then transition to a more independent work style
Ability to multi-task, manage one’s time, and demonstrate personal organization and ability to meet deadlines (strong work ethic)
Ability to take initial direction, then transition to a more independent work style
Bachelor’s degree required
Basic understanding of search marketing
Additional Information
All your information will be kept confidential according to EEO guidelines. |
