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| Job Category : | Digital marketing |
| Company Name: | MaxLiving LP |
| Position Name: | Paid Search Specialist |
| Location : | MaxLiving LP in Orlando, FL 32839 |
| Job Description : | PPC Specialist, Paid Search SpecialistMaxLiving, Orlando, FL*About UsMaxLiving™ was established in 1998 with a vision to become the standard for natural health care. Today, we’re one of North America’s leading networks of chiropractors. We arm doctors of chiropractic with the certainty, training, research, marketing, and practice management tools to positively impact patient’s lives while building successful and sustainable practices. Our network has grown to over 300 doctors across the U.S. and Canada.**We offer a hybrid work environment, professional development, challenging careers, and the ability to make an impact in a fast growing organization that’s committed to unlocking the fullness of human potential. If you’re ready to take on a challenge and make an impact, you owe it to yourself to launch or grow your career at MaxLiving. Together, we can inspire people to honor the wisdom of the body and live a life free from interference.**Job SummaryMaxLiving is searching for a PPC Specialist who will play an integral role in expanding our digital footprint, driving new patients to chiropractic clinics, and growing our network of chiropractors. In this role, you are required to set up, manage, and optimize online advertising campaigns on Google, Yahoo, Bing, and other search engines.**To ensure success in this role, you should have experience designing, buying, and managing paid search marketing campaigns for businesses. A strong PPC Specialist will understand how people search for a product or service, be able to perfect landing page design, and know how to analyze trends and optimize for results.**Responsibilities (include but not limited to):Brainstorm ideas for marketing campaigns and paid advertising to acquire new patients for chiropractic clinics.Create and manage search engine marketing campaigns.Oversee accounts on search platforms (Google AdWords, Bing, Facebook, Yahoo).Define campaign budgets, align campaign goals, and ensure adherence to search optimization principles.Monitor budget and adjust bids to gain better return on investment (ROI).Ensure a positive ROI for marketing campaigns.Advise executives and other stakeholders on campaign budgets, goals, costs, expectations, outcomes, and processes.Analyze trends and make data driven decisions to improve campaign performance.Track KPIs and produce useful reports for management.Collaborate with the marketing team to create landing pages designed to convert.Create a sense of urgency with ads and landing pages.Write compelling copy and use creative visuals to increase click through rates.Write taglines in alignment with the brand that invoke an emotional response.Perform keyword research to understand how people search for products and services.Keep up with PPC and SEM trends.**Education and Experience:Bachelor’s degree in marketing, digital media, or equivalent work experience.AdWords certification is preferred.Proven experience as a PPC or digital marketing specialist with knowledge in every aspect of the digital marketing campaign process.Familiarity with multiple platforms (Google AdWords, Bing, Facebook, Yahoo).Understanding of HTML and JavaScript, deciphering, tracking, and retargeting codes, and the proper use of tags.Knowledge of SEO and digital marketing concepts.Proficient in use of Microsoft Office (Excel, Outlook, Power Point, Word) which includes creating reports and spreadsheets.Experience with HubSpot or another CRM is preferred but not required.**Behavioral attributes:Analytical – The ability to look at numbers and analyze statistical data to improve campaign performance is a must.Creative – Writing compelling copy and designing visuals that leverage emotions requires a creative mind.Organized – This is an all-encompassing role, so strong organization and time management skills are a prerequisite to make sure you don’t miss anything.Strong Communicator – Writing excellent campaign copy and collaborating with team members requires strong communication skills.Adaptability – Willingness to grow in an ever changing environment. Knowing how to improve and adapt to meet changes in trends and technology.Desire to Learn – An appetite for knowledge and willingness to learn new ways of doing things to excel in your role.***Benefits:Hybrid Work Environment – In our hybrid work environment, employees work on-site for part of the week and remotely for part of the week.Medical, Dental, & Vision Insurance – New employees are eligible for medical, dental, and vision on the first of the month following 60 days of employment.Eight Paid Holidays – Employees are eligible for the following paid holidays: New Year’s Day, Memorial Day, Independence Day, Labor Day, Thanksgiving, Christmas, plus one additional holiday annually and one floating holiday.Paid Time Off – PTO is available to eligible full-time employees.Comp Time – Full-time exempt employees who work seminars, conferences, or any other work related functions on Saturday or Sunday will be eligible for paid-time off as compensatory time for additional hours.401K Plan – MaxLiving will match the first 3% contribution at 100% and the following 2% at 50% match. Eligible after 90 days of employment.Chiropractic Benefits – Employees and immediate family members under the age of 21 can receive chiropractic adjustments free of charge at MaxLiving offices.Employee Assistance Program – Our EAP offers qualified counselors to help you cope with personal problems you may be facing.Paid Parental Leave – Four weeks paid leave in connection with the birth or adoption of a child.Paid Bereavement Leave – Paid bereavement leave is provided to full-time employees.***Benefits are further outlined in our Employee Handbook.**Work Environment (Company Culture)We promote a healthy and vibrant lifestyle through a mindset of taking active responsibility for your health; chiropractic care; proper nutrition’ exercise; and removing harmful toxins from your body. These 5 Essentials of healthy living are encouraged at every level of MaxLiving from our home office through our network of doctors across the country and around the world. We are a workplace where people are valued and encouraged to contribute.**Job Title: Paid Search SpecialistDepartment: Client ServicesReports To: Creative ManagerFLSA Status: ExemptSalary: $52,000 to $62,000Location: Orlando, FLTravel: 15%Supervisory Duties: No*Job Type: Full-timePay: $52,000.00 – $62,000.00 per yearBenefits:401(k)401(k) matchingDental insuranceEmployee discountHealth insuranceHealth savings accountLife insurancePaid time offParental leaveRetirement planVision insuranceSchedule:8 hour shiftMonday to FridayAbility to commute/relocate:Orlando, FL 32839: Reliably commute or planning to relocate before starting work (Required)Education:Associate (Preferred)Experience:Google Ads: 2 years (Preferred)Facebook Advertising: 2 years (Preferred)SEM: 2 years (Preferred)PPC Campaign Management: 2 years (Preferred)Work Location: One location |
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