July 17, 2024

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Job Category : Digital marketing
Company Name: VSCO
Position Name: Product Marketing Manager
Location : Oakland, CA
Job Description : You enjoy bringing new products to market, from developing the initial value proposition to driving adoption through strong product storytelling. You have an eye for highlighting the unique value that VSCO brings to our community and are able to clearly align our user needs with product narrative. You’re skilled in collaborating with others and seek to champion the consumer in every product and feature you launch.VSCO is seeking a Product Marketing Manager to help drive strategy and marketing of products and features. In partnership with the team, this role would help define target audiences, own product positioning, develop lifecycle marketing strategies, and lead product storytelling. They will effectively serve as the “voice of the user” through product development and the go-to-market process, collaborating with Product on translating consumer insights into product experiences. They’ll partner closely with Product, Brand Marketing and Digital Marketing to ensure all product messaging is relevant and consistent for consumers across channels.The day-to-dayUnderstand what the customer values, needs, and wants through consumer insights research and quantitative analysisLead strategy, execution and analysis of go-to-markets that support product roadmap.Lead customer value proposition, product positioning, and key consumer use cases to drive the communication and narrative of products and features both internally and externallyLead app store marketing strategy, managing ASA and ASO and executing test and learn opportunities through client partners.Lead paid social strategy and execution.Partner with Brand/Digital marketing on relevant and consistent product storytelling through the go-to-market process.Lead product storytelling through PR and editorial.Demonstrate a strong understanding of the broader creative experiences ecosystem and competitive landscape to develop strategic product feedback, positioning and messagingQualificationsBA/BS degree, or equivalent experience3+ years of business consulting, product marketing, brand marketing, and/or product management experienceStrong strategic and analytical mindset with the ability to also think creativelyProven verbal and written communication skills with a strong customer focusProven ability to influence and lead cross-functional teams and execute go-to-market plans, from research to conception to launch/adoptionComfortable representing VSCO to external partnersComfortable working in a highly collaborative organization in a cross-functional capacity within a fast paced, often ambiguous, start-up environmentNice to haveStart-up experienceExperience using CMS and CRM tools (e.g. Braze, Iterable)Experience managing paid social channels (e.g. Facebook, Instagram, Influencer)Experience working on a subscription based product and/or promoting a membershipA personal connection to photography and the artsAbout VSCOVSCO is a mobile app that helps you create beautiful, professional-looking photos and videos right from your mobile phone. We offer extensive high-end photo, and video editing features, including 200+ presets, and access to a vibrant global community that inspires people to create and share their diverse experiences. VSCO’s mission is to help everybody fall in love with their creativity across all products and services.Job PerksEquity, health, vision, dental insurance for families, flexible vacation policy, and a quarterly “Hack Week” to foster engineering ingenuity!Why VSCO?Creative FreedomWe value the creative process and our employees’ opinions — input is encouraged, regardless of your position or title. We want to work with people who are driven and demonstrate initiative in taking our mission to the next level.The Working LifeAt VSCO, everyone works hard but also takes the time to enjoy life outside of the office. Balance is important to us.It Won’t Be BoringTry new things. Think outside the box. We celebrate an environment that fights stagnation and challenges the status quo.Interested in this position?Tell us why you want to work at VSCO and what we should know about you.VSCO believes in building a safe place for creative expression and celebrating what makes us human, welcoming unique and personal backgrounds and experiences. We’re proud to foster diverse perspectives within VSCO as we continue to build an inclusive culture.Job Type: Full-time


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