July 18, 2024

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Job Category : Digital marketing
Company Name: Publicis Media
Position Name: Senior Associate, Digital Strategy
Location : 35 West Wacker Drive, Chicago, IL 60601
Job Description : Company Description
Publicis Media is one of Publicis Groupe’s four solution hubs, aligning all of Publicis Groupe’s media agencies and operations. Publicis Groupe is the world’s third largest communications group. APEX Exchange (APEX) is a distinct/next-generation global trading entity within Publicis Media that identifies new ways to deliver value to clients.
APEX is a value-based solution that develops innovative offerings through direct partnerships and principal investments that allow clients of all sizes to have custom solutions that best fit their business needs. Clients opt into solutions outside of the agency’s core services that offer a tangible benefit.

Job Description
The Digital Strategy & Activation team within APEX acts as a centralized resource providing tactical planning recommendations, margin analysis, media and data strategy, vendor relations, campaign stewardship, billing, and client support.
As an Sr Associate, Digital Strategist at APEX, you are responsible for crafting strategic recommendations for Publicis agency teams while providing product expertise, rationale, and materials to support our recommendations.
Role Objectives:Work independently to respond to RFP requestsManage campaign pricing to effectively drive client results and profitabilityOversee pre-sale and negotiation process while providing key deliverables including site lists, avails, RFI’s, campaign handoffs, etc.Own communication with publishers, vendors, and internal stakeholders to drive client results and overall business healthPrepare any support media plan deliverables such as presentations or researchManage insertion order approval, ensuring all details are in line with latest version of media plan are correctEnsure Salesforce is accurate and up-to-date for all opportunitiesAttends all APEX partner meetings to stay current in knowledge of capabilities

Qualifications

1+ year(s) of experience working in digital media
Programmatic or agency experience is a plus
Knowledge of CRM and first party data usage is a plus
Strong communication skills and ability to articulate planning requirements to partners as well as media plan details and strategy to client
Working knowledge of Salesforce is a plus
Additional Information
All your information will be kept confidential according to EEO guidelines.


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