July 14, 2024

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Job Category : Digital marketing
Company Name: Primary Talent Partners
Position Name: Senior Digital Marketing Analyst
Location : Remote
Job Description : Primary Talent Partners has an exciting 12 month contract opportunity for a Web Analyst III with a large Pharma client of ours. This role is Fully Remote.Pay Rate: $61 per hourThe Digital Analytics and Innovation Team is seeking a Digital Marketing Analyst! Digital marketing analysts play an important role to ensure that a business stays successful online by providing the strategy behind a marketing campaign, analyzing, and relaying the results, success/failures/surprises to stakeholders. You will also be responsible for researching marketing trends and how they can relate to company goals. Based on data, you will develop strategies for growth, assess new campaign/client targets and build out demand generation programs with goals of generating campaign success and increasing online presence. You must stay on top of industry trends, and use/have knowledge of a wide variety of programs and technologies to test/develop/implement new ideas and strategies to generate digital marketing success. In addition, you will create data visualizations, research data queries, derive insights, and tell stories using data. As a key member of the Digital Analytics and Innovation Team, the incumbent will be provided the opportunity to work cross-functionally across marketing campaigns and business initiatives. This role is responsible for supporting brands and measuring customer engagement on web properties via tagging and analytics. In addition, the role will entail the followingPrimary Responsibilities: Proactively identify and analyze key website performance metrics (Google Analytics and ContentSquare) that ties back to the campaign objective, and summarize actionable insights & recommendations to relevant stakeholders Understanding the HTML codeWork closely with IT and Digital Publishers to ensure on-time implementation of Google Analytics tags and other 3rd party tags via Tealium/GTMCollaborate with Web Capabilities team to onboard new web analytics focused technologies to enhance customer journey analysisAssist in establishing KPIs to measure the impact of AB/multivariate test structure, build dashboards to monitor test performance and provide in-depth analysis on final test resultsSupport ongoing tagging and web data auditing to ensure accurate data collectionCollaborate with internal stakeholders to create and maintain weekly/monthly KPI dashboards to monitor performance trends and share out insights and recommendationsSupport digital marketing initiatives through SEM, SEO, display, programmatic etc. channels aimed at driving brand awareness and conversions by tying platform level front end data to website high value actionsSupport integrated and cross channel data driven design by providing ad-hoc web data deliverableProactively identify opportunities to streamline and enhance analytics and reporting function by building automation into reports that are manually distributed.Education: BA Degree in quantitative analytics field (e.g. quantitative sciences, engineering, ITExperience in the Pharma industry/spaceRequirements:Experience with web analytical packages and reporting tools, including Tableau, Google/Adobe Analytics, and Data Studio. Google AdWords, Google Tag Manager (Tag Management Systems such as Tealium/GTM), email marketing tools, and more.Must be strategic, analytical, and have strong communication skills, and be able to relay technical information/data/results to non-technical team members.Data driven mindset with a minimum of 10+ years of work experience doing quantitative analysis at the digital campaign and customer level.Strong data skillsAgency experienceResource must understand the customer journey (the business side), however, must also understand the digital landscape, as well as a very strong technical understandingDeep knowledge of digital marketing across social, display, and programmatic platforms.Strong analytical and strategic thinking skills.Ability to make data-driven decisions.Excellent interpersonal and collaboration skills.Strong communication and presentation skills.Ability to understand/explain implementation22-00393Job Types: Full-time, ContractPay: $61.00 per hourSchedule:8 hour shiftMonday to FridayEducation:Bachelor’s (Required)Experience:Quantitative analysis (Digital campaign / Customer Journey)): 10 years (Required)Web Analytics: 7 years (Required)Tag Management Systems: 7 years (Required)Digital Marketing: 10 years (Required)Pharma: 3 years (Preferred)Work Location: Remote


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