July 18, 2024



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Job Category : Digital marketing
Company Name: LEGO
Position Name: Senior Manager AMS Performance Marketing
Location : Enfield, CT
Job Description : Are you looking to help a beloved brand increase its reach of new audiences through smarter digital marketing?
Bring your digital marketing insights and sharp understanding of the shopper journey to our global ecommerce performance marketing team.
Core Responsibilities
Supervise and lead our growing Affiliate Program in AMS across markets including US, Canada and our launch into Mexico.
Develop a weekly cadence for reacting to monthly sales plans in digital performance levers for AMS, closely connecting to our regional trading team, and being accountable for the action plans for our Performance Marketing & SEO team.
Create key principles for success in rolling out global digital marketing strategy, by layering in localization and personalization to drive up effectiveness.
Educate and support broader marketing and effectiveness teams on performance marketing levers, while coordinating across global and regional marketing calendar activations.
Lead and make significant shifts in AMS based on ecommerce sales and profit performance quarterly, creating a formula for success alongside Director of Performance Marketing.
Act as the primary interface of our team across colleagues in our external AMS Marketing Group as well as Trade Marketing and Ecommerce teams.

Play your part in our team succeeding
LEGO Retail is a fast-paced, energetic team which is focused on building up the LEGO Brand’s own ecosystem, with a sharp focus on ecommerce and audience-first brand building experiences.
Our team is spread across the globe, and we are adept to the current working climate, with dedication to the digitalization of workflows and collaboration among all our colleagues.
Working within our branded ecosystem, this role will be strongly tied to digital performance metrics across clear critical metrics that support not only the online business, but the wider LEGO Group. Further, with LEGO.com’s unique position as a brand lighthouse, this role will be especially focused on building brand engagement, and ultimately finding innovative ways to deliver incremental visitors and shoppers into the LEGO world – with a keen eye on data and insights.

Do you have what it takes?
6+ years of digital marketing experience, ideally with hands-on experience in specific digital levers including SEM, display and affiliate marketing. Extraordinarily structured and organized approach to performance data; proficient levels in excel and analytics. Thorough knowledge of key affiliate platforms and networks, preferably Amazon Associates experience as an advertiser or publisher.

Confirmed history of collaboration across various departments and topics, able to clearly articulate upside potential and downside risk in any approach, and focused on outcomes. Budgeting experience across digital channels, with general knowledge of basic finance principles.

Comfortable working in a fast-paced team, and energized by problem-solving of challenges, becoming a change lead, and approach obstacles pragmatically. Hands-on affiliate marketing experience as a publisher, advertiser or affiliate network account lead. Adobe Analytics and Ad Cloud experience & Social media marketing experience

Join the global LEGO® team
What’s in it for you? Here are some of what to expect:

Family Care Leave – We offer enhanced paid leave options for those important times.Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.Wellness – We want you to be your best self, so you’ll have access to the Headspace App and lots of wellbeing initiatives and programmes run by local teams where you are basedColleague Discount – We know you’ll love to build so from day 1 you will qualify for our generous colleague discount.Bonus – We do our best work to succeed together. When goals are reached, you’ll be rewarded through our global bonus scheme.Your workplace – Our offices will be your primary workplace with flexibility to work from home during your working week. Your People Leader will discuss the principles of our hybrid work model, role eligibility and frequency with you.
Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued, and they belong.

The LEGO Group is proud to be an equal opportunity employer. We are committed to equal employment opportunity and equal pay regardless of e.g. race, color, religion, sex, national origin, sexual orientation, disability or gender identity.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Build your career brick by brick at the LEGO Group.

You will help shape new ways of working across digitally literate people in various business units at the LEGO Group, creating innovative approaches, while uniting separate media tactics and teams into a cohesive performance marketing strategy built on clear numeric critical metrics.

We conduct drug screening as a part of our drug free workplace policy and in support of our commitment to the health and safety of our employees.

Online Application Accessibility Statement; which is intended for those with disabilities – LEGO systems endeavors to make www.LEGO.com/jobs accessible to any and all users. If you would like to contact us regarding the accessibility of our web site or need assistance completing the application process, please contact the HR Service Desk at 1.860.394.3769. Please note, these communication channels should be used for those having difficulty accessing our on-line channels, not to inquire about job opportunities.

LocationUSA, Enfield, Connecticut
Job ID

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