July 25, 2024

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Job Category : Digital marketing
Company Name: Signify Health
Position Name: Senior Manager, Brand Marketing
Location : Dallas, TX 75244
Job Description : Senior Manager, Brand Marketing

The Senior Manager of Brand Marketing is an entrepreneurial brand and marketing communications leader who supports all aspects of our brand, building awareness and preference among priority external and internal audiences. This is a key role supporting Signify’s business and growth goals.

Reporting to the Senior Director of Brand and Marketing Services, this individual is responsible for communications reaching a diverse group of stakeholders – from potential and current employees to clients, investors, influencers and the media. The senior manager represents the voice of the brand and is responsible for driving a unified brand experience and public awareness of our brand and capabilities across all constituencies.

A consummate brand storyteller and strong all-around marketing communications leader, the senior manager brings a strategic, growth mindset with a focus on making an impact. This individual enjoys working in a fast-paced, team-oriented environment and is skilled at tracking KPIs and converting them into meaningful insights to guide marketing decisions.

Responsibilities

Convey the brand story across audiences – clients, partners, influencers, employees, investors, media, analysts
Create & manage communications programs (internal/external) to drive awareness and excitement about Signify
Oversee brand-level messaging and consistency on signifyhealth.com and other owned channels (e.g., social media sites).
Work closely with other parts of Marketing to proactively drive the website content plan and regular updates across the site. Measure all aspects of brand performance.
Lead and implement brand-level content marketing initiatives across multiple channels (e.g., website, email, social etc.) to increase audience engagement.
Develop a range of digital and non-digital materials to successfully convey the Signify brand story (slides, collateral, digital assets, social media descriptors, etc.).
Monitor Signify’s brand presence and proactively recommend programs and activities to boost awareness with B2B audiences as well as within the community
Own Signify’s corporate signage and environmental branding program, considering both physical locations and virtual channels.
Partner with HR and Strategic Communications on employee branding efforts and marketing campaigns targeting prospective employees and positioning Signify as an employer of choice. Ensure a strong presence on Glassdoor and other hiring sites.
Identify and manage external agencies and resources to help execute high-quality digital and traditional materials to support the brand
Ensure brand standards are maintained across the organization; audit materials from other departments and work with leaders to appropriately represent Signify’s visual identity, style and tone
Regularly track and report on KPIs to identify program performance and uncover areas for improvement

The Successful Candidate Will Have

Deep functional expertise in branding, digital marketing and marketing communications with a proven track record of driving business results through disruptive brand marketing programs
Experience in agency partner selection and ongoing management
Passionate about what they do, intellectually curious and a fast learner
Excellent communication (both written and oral) and presentation skills
Excels at working cross-functionally and aligning multiple stakeholders
Comfortable dealing with ambiguity; able to manage multiple projects and competing priorities in a fast-paced environment
Able to shape well-defined messages and present complex subject matter in a clear, concise and compelling manner
The ability to think creatively to integrate problem-solving and structured thinking
Demonstrated ability to lead corporate-level marketing campaigns from ideation to development through execution and measurement
Experience managing websites and other online properties
Strong copywriting skills
A process orientation with a focus on continual improvements
Intense curiosity to understand the marketplace and accelerate our visibility with multiple key stakeholder audiences
Self-motivated with strong project management and analytical skills; exceptional attention to detail
Core Qualifications

5-7 years corporate brand and marketing communications experience
Bachelor’s Degree required; Master’s Degree preferred
Strong proficiency in PowerPoint, HubSpot, Google Analytics and all social platforms
Healthcare industry experience a plus

What will you do?

Generate favorable brand awareness and sentiment and create client interest through differentiated brand messaging, content marketing, storytelling, digital marketing, web content and a robust speaking engagement/events program. Tight linkage with Product/Segment Marketing and Strategic Communications.
Inspire next-generation thinking about ways to differentiate and credential Signify to targeted customers and other stakeholder groups.
Build a shared services model to plan, execute, test and measure multi-channel marketing programs – reaching the right audiences at right time with right messages.
Working with Strategic Communications, conceive and develop content platforms that capitalize on our rich array of subject matter expertise and our commitment to driving healthy, happy days at home.
Proactively prepare and present integrated marketing plans, including objectives, strategy, audience, messages, tactics, resourcing and timing.
Develop plan for optimizing owned, earned and paid placements.
Working with Product Marketing and Strategic Communications, create and manage a Signify-wide events strategy, covering client and industry events, as well as Signify-produced webinars.
Partner with HR leaders on talent acquisition marketing and employer branding initiatives.
Develop a branding and naming architecture for Signify Health’s product and service portfolio and guide related activities for the enterprise.
Establish guidelines and lead branding initiatives that support Signify’s ongoing growth and development, including partnership programs and acquisitions.
Oversee execution for key priorities and integrated marketing campaigns; identify consistent processes and ROI success measures.
Build team of copywriting, design & production experts as well as external network of freelancers/agencies (enabling variable cost structure).
Track, analyze and report on key measures of success (brand awareness, engagement, digital marketing/website results, followers, etc.)
Serve as a key subject matter expert for digital marketing and marketing communications.

We are looking for someone with:

Track record of effective team and functional leadership.
A proactive “driver” who’s focused on results and energized by the opportunity to build a new team.
Strong creative, web/digital marketing and project management skills.
Ability to build trusted, collaborative relationships across all levels.
Highly organized, with strong presentation skills and ability to thrive in a fast-paced, deadline-oriented environment.
Ideal candidates are self-starters who are strategic thinkers, inquisitive and able to see the big picture.
Ability to easily transition from high-level strategic thinking to creative and detailed execution; experience in designing and executing marketing communications programs.
A career path that demonstrates increasing levels of responsibility and proven success.
Ability to effectively manage time and juggle multiple priorities; agility and maturity to adapt to evolving needs.
High attention to detail and strong presentation development & delivery skills.
Independent judgment in methods, techniques and evaluation criteria needed to drive results.
Excellent judgment in visual design and copy writing.
Positive attitude and self-motivating; eagerness to roll up sleeves and get things done.
Experience building and managing a strong network of agency and freelance creative resources.
Minimum of 7-10 years’ experience in Brand/Digital Marketing/Marketing Communications, including a team leadership role.
Marketing or Business degree required.
Design experience a plus, but not required.
Healthcare experience a plus.


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