July 17, 2024

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Job Category : Digital marketing
Company Name: CXL
Position Name: SEO and Content Strategist (Remote)
Location : Remote
Job Description : About CXL: CXL is an elearning company focused on digital marketing. It’s 90% recurring revenue, so similar to a SaaS business.We’re a small but ambitious business, with big impact. We punch above our weight.Since our inception in 2011 we’ve made a name for ourselves as the top resource for conversion optimization expertise. We’ve built a reputation as THE destination for data-driven marketing training.We run 2 world class conferences each year – CXL Live and Elite Camp (or used to before covid).We’re self-funded, profitable, and have been growing every single year around 40-45%. We’re proud of that, but we want to grow faster.We deliver known quality, and have a strong brand – among those who know us. There are a lot of fans out there.We’re looking to bring on someone who knows how to create and expand a killer content machine.Our blog and brand are well-known in the space, over the last 10 years we’ve positioned ourselves as the knowledge leader in data-driven marketing with a focus on conversion optimization and analytics.CXL has a history of content stars: we’ve had some of the best known content people run the ship (happy to introduce you for reference check). Now it’s your turn. Ambition is higher than ever before, so is the creative challenge and fun.You’ll get autonomy, perks, mentorship.Our goal is to publish the best content out there on data-driven marketing: optimization & testing, analytics and growth marketing. We’re looking to grow from a niche brand to mainstream.We’re looking for your SEO and content expertise to help guide new content creation as well as leverage and refresh our existing content. You will also work collaboratively with the growth team to help repurpose our content across broader social channels.Your role is to create a content machine: develop a winning content strategy that supports our overall strategy and execute primarily across our blog today, and set the foundation for growing into other media channels in the future (YouTube, webshows, podcast etc.)You create, source and produce world class content on data-driven marketing + get our content out there – more eyeballs, attention, shares, backlinks. Each piece needs to be absolutely world class.You execute both strategically and tactically and can move with ease between both.We’ll support your professional development and teach you what we know. And you will always be working directly with other members in the teamResponsibilities: Create and execute a winning content strategyWork with and manage 3rd party vendors: our content agency + SEO contractorsWrite long form thought leadership content for the CXL blog & resource guides, based on our editorial guidelines.Identifying and capitalizing on SEO opportunities (keyword research and analysis, technical and onpage SEO)Manage 3rd parties responsible for content creationRe-purpose and distribute content for various channelsSource and edit content from world class practitionersContent distribution: getting more eyeballs on our contentCreate groundwork for growing our content machine beyond the blog into podcast, webshows, live events etc.Manage 3rd party conversion copywriters to write and edit conversion-based copy for sales pages to influence behavior and drive course trial startsIS THIS YOU?You’ve produced and distributed world class content before, built content machines – and can demonstrate itYou have at least 5 years of relevant experienceYou know your SEO and can write/edit content that grows organic traffic and page rankYou’ve written for top marketing publications, and can show off a portfolio of well-researched articles.You are highly proactive, do not need to be micromanagedReady to learn a lot and put in the needed effortComfortable with hitting deadlines.A good understanding of content marketing, SEO, and social mediaNice to have: excellent understanding of multimedia beyond written content mediums: video, audio, live contentThe role can be fully remote or hybrid (offices in Tallinn, Estonia and Austin, TX)WHAT WE OFFERAdvantages of working for us:Learn from people who know their stuff. We have serious A-players on the team.Work on exciting things. The world is your playground. We have exciting clients and interesting projects.Personal development. We support your growth with mentorship, necessary books, courses, and so on. You get to work with people that push you to become better.Freedom. No one will micromanage you. You have the freedom to take on and lead new projects within the company as long as they support our overall goals.Be part of something big. Who thinks small remains small. Be surrounded by people going places.Your role and responsibilities in our company can grow with you. Daniel Pink wrote this in his seminal book “Drive”: People are most motivated by having autonomy, mastery, and purpose. We make sure you get a ton of all three.CXL is a very professional team: you’ll be working with a high-performing crew that will help you elevate your game. We’ll also make sure you love coming in or online every day – fun is a serious business at CXL.Competitive salary + health insurance.We don’t overwork people, it’s a 40 hour work week.Our office is in Austin, TX, but we’re open to remote. We have people all over.You get a fun, driven team of colleagues to work with.28 paid vacation days – plenty of time to sharpen the sawIn-office gym – sound body, sound mindAll-you-can-learn from CXL Institute: full access to all courses – we’re an education business after allUnlimited sick leave – stay home, get wellFlexible working hours – we care about shipping, not when you’re at the officeJob Type: Full-timeSalary: $95,000.00 – $115,000.00 per yearBenefits:Flexible scheduleHealth insurancePaid time offReferral programSchedule:8 hour shiftExperience:relevant SEO: 5 years (Required)Work Location: Remote


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