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| Job Category : | Digital marketing |
| Company Name: | Progressive Dental Marketing |
| Position Name: | SEO Manager |
| Location : | 15950 Bay Vista Dr, Clearwater, FL 33760 |
| Job Description : | The purpose of the SEO Manager is to manage the planning, optimization, and implementation of search engine optimization tactics across Progressive Dental’s digital and traditional marketing clients to increase organic traffic from search engines (Google, Bing, etc.).This position manages a team and agency resources responsible for executing Search Engine Optimization (SEO) strategies to improve our clients and our own search visibility in search engines, driving increased organic traffic to the website(s).To accomplish this, the SEO Manager must have expertise in leading teams through technical analysis, keyword research, on-page optimization, content gap analyses, link building campaigns, competitive analysis, and reporting required for effective site optimization.ResponsibilitiesAccountable for the organic search marketing channel; lead all-natural search strategy development and planning; track, report, and analyze all SEO initiatives and campaigns.Manages an internal team and agency resources, overseeing and prioritizing projects toward a set of performance goals.Works with Director of Digital Marketing to plan SEO and company-wide projects; forecast business impact and help drive prioritization of work within the organization.Champion and educate the broader organization on the benefits, ranking factors, and activities required to effectively optimize websites to effectively rank high in search engines. Represent natural search in cross-functional meetings, present natural search initiatives and results to senior executives on a quarterly and ad hoc basis.Collaborates with marketing teams to align efforts and workflow and to provide SEO recommendations and oversight for creative and development teamsBuild an in-depth understanding of our buyer’s journey to innovate, improve, and provide additional benefits to the customer while finding opportunities to increase organic traffic.Design, implement and manage internal and client SEO campaigns and develop client-specific SEO strategiesStay current with algorithm changes and new advances in Search Engine Optimization best practices, the competitive landscape, vendor capabilities; leverage that knowledge to influence current and future business plans and strategies; drive digital marketing innovation, thought leadership, and best practice sharing.Pursues professional growth and provides developmental opportunities for others by soliciting and acting on performance feedback; building collaborative, cross-functional relationships; hiring, training, and developing talent for growth opportunities.Delegates tasks and decisions; fosters open dialogue amongst team members; working closely with employees to set goals and provide open feedback and coaching to drive performance improvementManages customer and business needs by translating business plans into tactical action items; communicating goals and objectives; overseeing work assignments; aligning team efforts; building accountability for and measuring progress in achieving results; identifying and addressing improvement opportunities; assuming responsibility for decision makingSkillsBachelor’s degree in business, Business Management, Marketing or Communications, OR equivalent training and/or experience.8 years of experience in marketing freelance/contractor/agency experience2 years of experience as a(n) Search Engine Optimization Manager4 years of experience with web analytics tools such as Google Analytics and content management systems such as WordPress.4 years of experience with search engine optimization tools such as Google Analytics, Google Search Console, Screaming Frog, SEMrush, Moz, Ahrefs, etc.Proven track record of delivering qualified search engine trafficHighly skilled in developing effective keyword targeting strategy, prioritizing SEO initiatives, and executing on planned SEO tacticsAbility to form relationships/partnerships and lead by influence rather than by authorityPrior experience coordinating and managing teamsSolid understanding of other digital marketing channels (i.e. paid search, email, social, display, social)Strong analytical skills with ability to drive meaningful actions from large data setsJob Type: Full-timePay: $50,000.00 – $60,000.00 per yearBenefits:Dental insuranceHealth insuranceLife insurancePaid time offParental leaveVision insuranceSchedule:8 hour shiftMonday to FridayAbility to commute/relocate:Clearwater, FL 33760: Reliably commute or planning to relocate before starting work (Required)Experience:Search Engine Optimization Specialists: 2 years (Required)Google Analytics: 2 years (Required)Work Location: One location |
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