July 17, 2024



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Job Category : Digital marketing
Company Name: Food Management Search
Position Name: SEO/SEM Specialist
Location : Lancaster, SC
Job Description : Summary of the Position: The SEO/SEM Specialist has proven experience in defining SEO/PPC strategy, executing organic and paid search tactics, conducting comprehensive keyword research, and creating in-depth reports. This person is goal oriented, possess exceptional attention to detail, and has outstanding interpersonal skills. This role is interactive and will be working closely with all departments to advocate for best SEO/SEM practices across company brands.
Roles and Responsibilities:
Define requirements, tasks, and resources associated to SEO/SEM strategy
Manage and execute implementation of SEO/SEM strategy
Drive rapid SEM growth while meeting conversion and ROI targets
Drive long term traffic growth within each brand’s SEO landscape
Communication to team and management on strategy/project development, timelines, and results
Keep pace with SEO, PPC, search engine, internet marketing industry trends and best practices
Perform keyword research in coordination with business objectives to optimize existing content, define quick wins (PPC) and uncover new opportunities
Develop PPC ad copy, create experiments, and provide recommendations to improve overall campaign performance.
Optimize PPC bidding strategies across multiple brands
Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages
Provide recommendations and execute/manage strategies for content development in coordination with SEO/SEM goals
Develop and implement link building strategies
Monitor and evaluate search results and paid performance across the major search channels to improve rankings and maximize conversions
Leverage data analyzed through PPC platforms and Google Analytics into future business opportunities
Regular attendance is required
Communicate effectively with other departments within the organization and function within a team environment
Other assigned duties as may be required in meeting company objectives
Minimum Requirements:
Knowledge of paid media platforms (Google & Bing) and optimizing data gathered from both organic and paid sources
Strong understanding of Search Engine Marketing (SEM) and Search Engine Optimization (SEO) process
Experience managing and optimizing PPC Campaigns
Experience working with organic search tools such as Moz, SEMrush, Screaming Frog, Google Keyword Planner, BuzzStream, Majestic, Ahrefs, or others
Proficiency in MS Excel, PowerPoint, and Word
Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools
A passion for SEO/SEM and overall internet marketing
An ability to clearly and effectively articulate thoughts and points
An ability to think creatively, strategically, and analytically to identify and resolve problems
An attention to detail and the ability to effectively multi-task in a deadline driven atmosphere
A high level of integrity, autonomy, and self-motivation
An excellent analytical, organizational, project management and time management skillset
Education and Experience:
1-2 years’ experience in Search Engine Marketing (SEM) and Search Engine Optimization (SEO)
BS/BA degree required

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