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| Job Category : | Digital marketing |
| Company Name: | Food Management Search |
| Position Name: | SEO/SEM Specialist |
| Location : | Lancaster, SC |
| Job Description : | Summary of the Position: The SEO/SEM Specialist has proven experience in defining SEO/PPC strategy, executing organic and paid search tactics, conducting comprehensive keyword research, and creating in-depth reports. This person is goal oriented, possess exceptional attention to detail, and has outstanding interpersonal skills. This role is interactive and will be working closely with all departments to advocate for best SEO/SEM practices across company brands. Roles and Responsibilities: Define requirements, tasks, and resources associated to SEO/SEM strategy Manage and execute implementation of SEO/SEM strategy Drive rapid SEM growth while meeting conversion and ROI targets Drive long term traffic growth within each brand’s SEO landscape Communication to team and management on strategy/project development, timelines, and results Keep pace with SEO, PPC, search engine, internet marketing industry trends and best practices Perform keyword research in coordination with business objectives to optimize existing content, define quick wins (PPC) and uncover new opportunities Develop PPC ad copy, create experiments, and provide recommendations to improve overall campaign performance. Optimize PPC bidding strategies across multiple brands Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages Provide recommendations and execute/manage strategies for content development in coordination with SEO/SEM goals Develop and implement link building strategies Monitor and evaluate search results and paid performance across the major search channels to improve rankings and maximize conversions Leverage data analyzed through PPC platforms and Google Analytics into future business opportunities Regular attendance is required Communicate effectively with other departments within the organization and function within a team environment Other assigned duties as may be required in meeting company objectives Minimum Requirements: Knowledge of paid media platforms (Google & Bing) and optimizing data gathered from both organic and paid sources Strong understanding of Search Engine Marketing (SEM) and Search Engine Optimization (SEO) process Experience managing and optimizing PPC Campaigns Experience working with organic search tools such as Moz, SEMrush, Screaming Frog, Google Keyword Planner, BuzzStream, Majestic, Ahrefs, or others Proficiency in MS Excel, PowerPoint, and Word Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools A passion for SEO/SEM and overall internet marketing An ability to clearly and effectively articulate thoughts and points An ability to think creatively, strategically, and analytically to identify and resolve problems An attention to detail and the ability to effectively multi-task in a deadline driven atmosphere A high level of integrity, autonomy, and self-motivation An excellent analytical, organizational, project management and time management skillset Education and Experience: 1-2 years’ experience in Search Engine Marketing (SEM) and Search Engine Optimization (SEO) BS/BA degree required |
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