Job Description : |
Meta title: SEO Strategist with Local SEO & Listings Experience
Meta description: Wanted: SEO Strategist who loves helping small businesses grow by using data and white hat SEO methods. Must play well with developers and content writers.
Meta keywords: Meta keywords? What is this? 1999?
If the above made sense to you and made you laugh, you might be right for us. Keep reading.
What you’d be doing
This is a mid-level position that reports to the Account Lead and Director of SEO. In your day-to-day work, you will:
Perform keyword research to determine the best keyword targets and target cities for a client’s SEO strategy
Develop page optimization including page titles, meta descriptions and assist with site structure.
Conduct SEO audits to determine areas of weakness and opportunity
Create, claim, verify and optimize online listings across the web for clients
Research off-site link opportunities to help bolster domain authority
Regularly perform technical site audits on client websites to ensure client websites are crawlable, clean and error-free
Actively keep up to date with industry trends, news, best practices, methodologies, software/tools and algorithm changes
Help establish client goals, as it relates to SEO and their business
Create reports and benchmark SEO initiatives to gain insights and measure progress against established goals
Work closely with developers and content writers in an open environment (literally and figuratively)
Skills you’d need
We’re looking for someone with:
At least 2-4 years of hands-on local SEO experience
Google Analytics Certification
Experience with Content Development Processes and comfortable writing and optimizing copy
A passion for digital marketing, specifically in the organic search, and a willingness to learn
An innate desire to see clients succeed and take pride in their daily work
Experience creating and claiming local listings
Experience working in Google My Business, Google Analytics, Search Console and SEMrush, and other SEO Tools
Strong organization skills and ability to work effectively with many moving pieces
Understanding of SEO best practices and front-end coding techniques including HTML, CSS, and Javascript (JSON Schema) for SEO implementation
Nice to have (but not necessary)
Multi-location enterprise or franchise SEO experience
Worked in a digital agency before
Previous experience with home services SEO
SEMrush Certification
Experience with Google Tag Manager
Experience working with clients
Proficient Excel skills
Previous knowledge with site migrations, information architecture, and site structures
BA/BS in Marketing or related degree with a strong understanding of organic search or equivalent work experience
Experience in search engine marketing (SEM) campaign management
Experience in social media and community marketing campaign management
Previous Experience with common CMS systems like WordPress, ExpressionEngine, Craft, Drupal, and Joomla
The benefits
Some of the benefits of becoming part of our family include:
401k employer matching
Medical, dental, and vision coverage
Paid vacations and company holidays
In-office drinks & food (we have a cereal bar)
Flexible work schedule
Quarterly whole-office team building events
Top-of-the-line technology to get work done
An amazing facility to work from
Rocket’s hiring process
You don’t marry someone you just met (unless you’re a Disney princess). You go on some dates and get to know each other. You bring them home to meet the family.
That’s how we view the hiring process.
When you join our team, you’re joining our family. So when you apply, prepare for a courtship. The process can sometimes seem a little cumbersome and even lengthy because that’s how much we care about ourselves and you, as a potential fit. But if you do get the job, we’ll do our best to make sure it’s one you’ll never want to leave.
ONLY CANDIDATES FROM THE U.S.A. WILL BE CONSIDERED |