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Job Category : Digital marketing
Company Name: University of Alaska
Position Name: Social Media and Marketing Manager
Location : 3211 Providence Drive, Anchorage, AK 99508
Job Description : Come join an award-winning program at ANSEP. We are recruiting for a Social Media and Marketing Manager.
Duties:
15%External Relationship • Send updates to strategic partners regarding component activities as it relates to the priorities of that partner or funding provided by the partner. • Produce and share a quarterly report. • Manage external communications output. • Ensure communication strategy is consistent and reflects the organization’s strategic vision. • Manage relationships with media outlets. • Refine core messaging to ensure organizational consistency in all aspects of communication including development, organizing and education. • Ensure consistent framing of messages. • Manage awareness of presence at events, conferences, and speaking engagements. • Advocate on behalf of the company brand with external stakeholders and the media across all communications channels and vehicles. • Collaborate with other team members to develop the advertising, marketing and promotion plans in support of ANSEP strategic partners.Essential
15%Manage Marketing Activities • Coordinating marketing projects from start to finish • Act as the central point of contact for all requests from directors for marketing materials relating to each component. • Work with internal and external resources to produce the highest quality products that fall within ANSEP’s branding. • Organize and archive all marketing materials including handouts, brochures, content, photos, etc. • Maintain contact lists including current students, parents, alumni, sponsors, partners, etc. • Make sure that all promotional and marketing materials meet the company’s brand identity strategy.Essential
15%Written Content • Write content for both print and Web including the company website, brochures, newsletters, etc. • Write and place opinion pieces for ANSEP personnel for publication in various media outlets. • Develop articles and stories for placement in earned media. • Write promotional and marketing related articles, stories and sections for various grant and award annual and progress reports. • Develop press releases for local, statewide and national release. • Produce and publish mass communications with email blasts and marketing campaigns. • Capture and share cohort stories for each of the components (Middle School, Acceleration, Summer Bridge, and University Success).Essential
20%Develop and Manage Annual Communications Plan • Develop and implement a communications strategy. • Manage the communications budget. • Develop Key Performance Indicators that can be tracked and analyzed to determine return on investments, including but not limited to: Audience Growth Audience Profile Audience Engagement Content Reach Engagement by Content Type Leads Response Rate and Quality Negative Feedback • Assess and report on the effectiveness of communication strategies. • Implement a content calendar to manage content and plan specific, timely marketing campaigns.Essential
35%Manage Social Media • Develop and post content for ANSEP’s social media platforms. • Develop a calendar for the content for ANSEP’s social media platforms. • Monitor the company’s social media and online presence. • Recommend techniques to improve the company’s public image. • Create, curate, and manage all published content. • Become an advocate for the company in social media spaces, engaging in dialogues and answering questions where appropriate. • Develop organizational elements in order to implement a proactive process for capturing happy, loyal customer online reviews. • Publish videos and photography on company website, social media platforms and blogs. • Grow online supporter base and trafficEssential

KNOWLEDGE/SKILLS/ABILITIES:

Knowledge of communications best practices, particularly around social media. Knowledge of techniques and industry standards relevant to writing, edits, formatting, composing and producing written, web, graphic, photographic and audio-visual materials for news, public information/outreach, marketing/advertising and social media. Demonstrated applicable knowledge in persuasive and informative writing, creation of visual images and multimedia materials in support of specific public relations and communications goals. Knowledge of cross-cultural communications. Ability to manage various social media platforms.

TYPICAL EXPERIENCE:

Bachelor’s degree in Public Relations, Journalism, Communications or related field and two years relevant experience or an equivalent combination of training and experience.

REQUIRED EDUCATION OR TRAINING:

Bachelor’s degree in Public Relations, Journalism, Communications or related field and two years relevant experience or an equivalent combination of training and experience.

ANSEP’s objective is to effect systemic change in the hiring patterns of Alaska Natives in science and engineering by placing our students on a career path to leadership.

Started in 1995 as a scholarship program for university students, ANSEP has evolved into a longitudinal education model that provides a continuous string of components beginning with students in sixth grade and continuing on through high school, into science and engineering undergraduate and graduate degree programs through to the Ph.D. ANSEP students at every level are successful at rates far exceeding national and state numbers. We provide inspiration, guidance, and opportunity for students from over 100 Alaskan communities. We have arrived at this model after nearly 30 years of effort, with the awareness that a fragmented approach that focuses on one academic level is not adequate to deal with the scope of the problem and ultimately falls short.

ANSEP is more than 100 corporations, philanthropic organizations, state and federal agencies, universities, high schools, and middle schools. ANSEP is 3,000 Alaska Native middle school students, high school students, university students, and ANSEP alumni.

ANSEP:

improves academic outcomes,
eliminates the need for university remediation and associated costs for government and families,
increases retention,
saves students and their families two years or more of college tuition and living expenses,
saves the state millions in government funding by reducing time to degree,
allows students to earn up to three years or more of university credits for a baccalaureate degree while in high school.

This is a full-time, term-funded, Grade 78, minimum $23.84/hr, DOE, 12-month position complete with a competitive salary and UA employee benefits package.
To be eligible for this position, applicants must be legally authorized for unrestricted employment in the United States. No work visas will be sponsored for this position.

Term Position:

This position is a term-funded position and is reviewed annually for contract renewal at the University’s discretion.

Reasonable Accommodation Statement:

The University of Alaska (UA) is responsible for providing reasonable accommodations to individuals with disabilities throughout the applicant screening process. If you need assistance in completing this application or during any phase of the interview process, please contact UA Human Resources by phone at 907-450-8200.

Affirmative Action Statement:

UA is an AA/EO employer and educational institution and prohibits illegal discrimination against any individual: www.alaska.edu/nondiscrimination

Background Check:

The successful applicant is required to complete a background check. Any offer of employment is contingent on the background check.

Probationary Period:

Pursuant to University Regulation 04.07.020, new employees of the University are employed in an at-will probationary status for the first six months of employment. During the probationary period, employment may be terminated for no reason or any reason. Promoted employees also serve a probationary period with limited rights of retreat.

Public Disclosure Statement:

Your application for employment with the University of Alaska is subject to public disclosure under the Alaska Public Records Act.

University of Alaska is a Drug-Free Workplace. University of Alaska campuses are Tobacco-Free.

Training Policy:

It is the policy of the University of Alaska (UA) that all employees are required to complete training to meet the requirements of the positions they hold, and to complete the required training within a specified period to remain employed at the UA.

Contact Information:

If you have any questions regarding this position, please contact University of Alaska HR at 907-450-8200.

Advertised: 01 Mar 2022 Alaskan Standard Time
Applications close:


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