July 25, 2024



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Job Category : Digital marketing
Position Name: Social Media Manager
Location : Atlanta, GA
Job Description : Social Media Manager
Atlanta Dream WNBA Atlanta, Georgia, United States

The Atlanta Dream is a professional Women’s Basketball Team based in Atlanta Georgia and is a place where our team, our fans and our great city come together to represent the community we seek to serve. We enter our 15th year in 2022 with new ownership, new leadership, and a commitment to building the best franchise in the WNBA. We celebrate diversity, represent Atlanta, reward innovation and imagination and aim to empower women both on and off the court.

Position Overview: The Social Media Manager will provide the Atlanta Dream a consistent voice and personality that will connect with current and potential fans. This role will require a versatile content creator, with a particular strength in creative writing and wit. The right candidate will have a proven track of creating high performance content, going beyond trends to build content strategies based on the motivations, interests and challenges of an audience. This person should be focused on finding ways to earn the attention of audiences and understand that success in social media means consistently generating a reaction.

While this person will be looked at to drive success across all our social platforms, the right candidate will think Instagram and TikTok first. We are looking for someone that is performance-minded, interested in the analytics of content, and more interested in what the numbers say about the interests of the audience. The Social Media Manager will maintain content calendars months in advance but know how to make the most of the moment when the opportunity arises. Most importantly, the Social Media Manager is a great teammate. This person will understand that is more important to help foster a creative environment with their teammates than to come up with ideas on their own.

Responsibilities include:
Delivering wit and creative writing that can win people over, even when photo/image assets are not available
Creating and maintaining the social media calendar
Assisting in the creation of the Dream’s social media voice, and consistently delivering it
Assisting the Director of Marketing with the creation and communication of social strategy
Collaborating with teammates to develop ideas that win people over
Building trust with our basketball players, coaches, GM that aids capturing candid moments
Creating and publishing content across TikTok, Instagram, Twitter, Facebook and YouTube
Leading the effort to develop regular analytics reports with a focus on interaction rates and growing our fan base
Live content publishing tentpole moments including games and the WNBA draft
Taking posting photos and videos during tentpole moments
Assisting with the execution of paid Facebook ads, including ticket ads

Strong creative writing ability
Measurable track record of growing social media audiences is preferred, ideally TikTok and Instagram
Basic knowledge and interest in basketball is a plus
Interest in carrying out our mission of elevating women’s basketball, and connecting to the city of Atlanta
Familiarity with video editing software or tools
Experience taking pictures and videos, including iPhone, for social
Experience in an organization where the performance of content was important
Demonstrated ability to pull data, and translate it to audience interests
Able to use Photoshop to edit and/or create images

Bachelor’s degree in marketing, communication or in other related field
Two years of experience in social media and/or content production
Ability to work nights and weekends to cover all games and key tentpole moments

Position reports to Director of Marketing

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.

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