July 17, 2024

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Job Category : Digital marketing
Company Name: Mary Kay Inc
Position Name: Sr Specialist Social Media US
Location : Dallas, TX
Job Description : JOB PURPOSE
Contributes to US social media strategy, objectives, and plans and leads the execution and tactics. Works with internal teams to align efforts and messaging; establish priorities and objectives for campaigns based on Company objectives.
Partners with Marketing, Creative, IST, and external agencies to ensure Mary Kay social activities and social platforms are technically and content-optimized to increase engagement, build brand awareness and create advocacy. Provides organization with timely and consistent best practices and insights to support in the ever-evolving social media landscape. Leverages social media channel mix and resources/tools and content; assesses technical capabilities, provides recommendations and ensures local deployment. Delivers social analytics to evaluate social channels.
Ensures Independent Sales Force members receive engaging and timely content to promote their Mary Kay business on social channels. Manages effective social platforms and education.
ESSENTIAL DUTIES AND RESPONSIBILITIES
Project manages all aspects of Mary Kay US social plans including concept, execution, technology and vendor assessments, tool and system selection, development, and deployment.
Influences departments and roles on the optimal use of social media channels, services and tools across the organization.
Creates programs and training guidance for Independent Sales Force members to leverage social media in building and expanding relationships with potential and new customers.
Leverages PR mentions and partnerships with influencers.
Coordinates content strategy with MK news and Mary Kay blog.
Partners with Marketing, Corporate Digital, Creative, and various department stakeholders to ensure the US social media strategy is successful.
Project manages Company-approved social content and tools for the Independent Sales Force.
Provides Independent Sales Force Members with posts to use in their social channels.
Manages social media channels for the Independent Sales Force members to download and publish social media content.
Creates education content and events for the Independent Sales Force Members.
Promotes social media content and education at Corporate events.
Uses analytics and data-driven insights to ensure objectives are met and identify new opportunities and recommendations to optimize and grow social media presence and capabilities.
Delivers meaningful performance metrics and reports to measure social program effectiveness.
Monitors competitors.
Provides social media expertise to the organization.
Actively follows industry experts in social media; and continually stays abreast of best practices in social platforms. Explores new technology trends, solutions and innovation recommending new opportunities.
Demonstrates social and digital expertise to internal stakeholders and senior management serving as the subject matter expert and champion for content best practices, social resources and tools, and industry trends.

KNOWLEDGE, SKILLS AND ABILITIES
Education
Bachelor’s degree, or equivalent, in Business, Communications, Marketing, Online and/or Social Media Marketing or related field, plus

Experience
5+ years of cumulative work experience in a social media, marketing/advertising/public relations/digital marketing role. Agency, cosmetics and direct selling industry experience highly preferred. Education or coaching experience a plus.

Must have integrated marketing experience with demonstrated in depth knowledge and experience with social media planning, channels, and engagement.
Displays in-depth knowledge and understanding of existing and emerging social media platforms (Facebook, Twitter, YouTube, Instagram, Pinterest, etc.), their respective participants, and how each platform can be deployed and cross-leveraged in different scenarios.
Translates complex data into smartly contextualized conclusions and reports. Ability to advise stakeholders on making data-driven decisions.
Critical to this position’s success is the ability to manage multiple routine projects with attention to detail. Expected to deal with ambiguity and rapidly changing priorities.
Must be self-sufficient, able to prioritize and organize.
Must have strong interpersonal, diplomacy and communication skills to effectively communicate, collaborate, and provide direction to internal staff, executives and IBCs. Must have good presentation skills and be comfortable presenting in front of large audiences.
Must be able to collaborate with external Agencies, vendors, internal Creative partners and cross functional teams.
Must be able to help develop brand experiences from a consumer and Independent Sales Force point of view. This requires an understanding of the Mary Kay Product line and Independent Beauty Consultants to be acquired.

Company Overview
Looking for a career where you can make a difference? At Mary Kay we are committed to enriching the lives of women and their families around the world, we offer careers with unlimited opportunities to do something beautiful every day. More than 5,000 employees work in locations around the world. They provide the products, marketing and other support to millions of Independent Beauty Consultants (IBCs) who work as independent contractors, selling our products directly to consumers in nearly 40 markets on five continents.
We are a company that believes in our people and cares for them with truly exceptional benefits. We offer:
A comprehensive health plan which includes medical, dental, and vision with low premiums
401(k) plan
A generous profit-sharing program
Free access to on-site fitness center and on-site clinic

Team US
“Team US” is what we fondly call employees whose work directly supports the Independent Beauty Consultants in our legacy Mary Kay Market. The U.S. market is where Mary Kay Ash’s dream became a reality. As a member of Team US, you will find opportunities to directly support the sales force in Sales, Marketing, IT, Finance and HR. Our teams create the magic for the beauty consultants – from spectacular events and world-class education and motivation to packing and distributing our wonderful Mary Kay® products – the possibilities for a meaningful career are endless.


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