July 17, 2024

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Job Category : Digital marketing
Company Name: Action Associates
Position Name: Trijicon is Hiring! Marketing Content Coordinator
Location : Wixom, MI 48393
Job Description : The Marketing Content Coordinator is responsible for the creation of original marketing content to fuel traditional and digital marketing efforts. This position will develop content, as assigned, on a given topic or theme, including both photo and video content as well as written content. This position will also be responsible for developing content ideas based on the stated marketing goals of the organization. This position will work closely with the rest of the marketing team to both understand the content needs and to produce components of the content, but ultimately much of the organic content creation will originate from this position.Job Responsibilities: Creation of video content to support marketing efforts, including the capture of original footage (in studio and on location), the editing of original and/or existing footage, and the addition of graphics to form a final video.Capturing photographic content, both in studio and on location to support marketing efforts, including the capturing and retouching of images.Writing short-form content to support social media and other digital marketing efforts.Creation of content ideas and mapping out a content calendar for social media and other owned marketing communication outlets (e.g., blog, online community, email marketing system).Managing social media efforts, including content calendar creation, posting, managing responses to direct messages and questions, monitoring for issues and reporting on results.Supply of regular content on assigned topics to fuel direct marketing communications across the Trijicon brands with key audiences, including channel partners and consumers.Job Requirements: Three or more years’ experience in a marketing content creation role.Experience capturing video footage using both fixed, handheld and drone cameras.Experience capturing photography both with a set-in studio and on location using both light kits and natural light.Past writing samples of short-form marketing content that was written to support a brand position and tone.Experience managing a content creation schedule and creating a content calendar.Samples of past social media management success, including regular growth of a social following and engagement from a brand’s social media presence that the candidate was either solely or mainly responsible for managing.Track record of leading a content creation effort and delivering regular content on time and on budget.Experience supplying a CRM effort with content to directly connect with customers and consumers.Experience utilizing creative thinking to find solutions to content requests.Comfortable managing multiple projects with tight deadlines simultaneously.Project management and problem-solving skills.Proficient in use of social platforms (e.g., Facebook, Instagram, Twitter, YouTube, etc.) and social media management software such as Hootsuite, Postling, etc.Proficient in video editing software such as Adobe Premier Pro, Final Cut Pro, etc.Proficient in Adobe Creative Cloud.Proficient in Microsoft Office applications (Word, Outlook and PowerPoint, Excel).Ability to travel up to 20%Education Requirements: Bachelor’s Degree in Business, Marketing, Communications, or a related field.Physical Demands: The employee must regularly lift and/or move up to 10 pounds, frequently lift and/or move up to 15 pounds, and occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this job include close vision, peripheral vision, depth perception, and the ability to adjust focus.All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identification, national origin, age, protected status, or status as an individual with a disability. All qualified applicants will not be discriminated against on the basis of a disability.Job Type: Full-timePay: Up to $68,000.00 per yearBenefits:401(k)401(k) matchingDental insuranceHealth insuranceLife insurancePaid time offVision insuranceSchedule:Monday to FridayEducation:Bachelor’s (Preferred)Experience:Marketing: 3 years (Preferred)Adobe Creative Cloud: 1 year (Required)Work Location: One location


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