July 14, 2024

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Job Category : Digital marketing
Company Name: Everyday Health – Professional
Position Name: Vice President, Marketing – Everyday Heath
Location : Remote
Job Description : Everyday Health Group (EHG) is a recognized leader in patient and provider education and services attracting an engaged audience of over 60 million health consumers and over 890,000 U.S. practicing physicians and clinicians. Our mission is to drive better clinical and health outcomes through decision-making informed by highly relevant information, data, and analytics. We empower healthcare providers, consumers and payers with trusted content and services delivered through Everyday Health Group’s world-class brands.
The Opportunity
Health eCareers, a property of Everyday Health Group, is looking for an experienced, innovative leader to oversee our marketing department and further cement our position as the top career resource in the country for physicians, advanced practice providers, and nurses. Every year, thousands of health systems, hospitals, medical practices, and staffing agencies trust us to help them find the talent they need to increase access to care and meet their community’s health needs. As a result, the VP of Marketing will have the potential to positively impact a severe healthcare labor shortage and maldistribution problem, increase access to care, and accelerate our customers’ ability to meet their community’s health needs. This position reports to the Managing Director of Health eCareers.
As a member of the leadership team, the VP of Marketing will directly contribute to the company’s strategy, priorities, and culture. Through your leadership abilities, strategic mindset, and bias toward action, you will significantly impact the fulfillment of our mission and the achievement of our business objectives and key results.
The ideal candidate has a track record of success using an analytical, data-driven approach to testing new ideas, optimizing strategies and tactics, and delivering results both in B2B and B2C marketing. As a skilled leader, manager, and direct response digital marketer, you will be a player-coach seamlessly shifting between tactical execution, people management, and strategic vision. The ideal candidate will be an expert in either B2B and/or B2C marketing while also possessing the ability to deliver results in disciplines they might not be as expert in.
The VP of Marketing will oversee a team of marketing professionals in B2C, B2B, content, and design. You will evolve our marketing strategy and operations to continually improve applications per job, lead generation, and eCommerce revenue. The diversity of our channels, complexity of our business, and importance of our mission will prove to be a stimulating challenge that the right candidate will find to be immensely rewarding.
Key Responsibilities
Oversee a team of 11 marketing professionals, including 9 direct reports, across b2c, b2b, content, design, and email
Maximize the strengths of your team and align their efforts to the company’s mission, vision, and priorities, while achieving or exceeding against goals
Leverage a balanced mix of organic and paid tactics to profitably maximize key metrics in both b2c (traffic, user registrations, email subscriptions, job applications) and b2b (MQL, SQL, bookings)
Partner closely with sales to align on strategic initiatives and quantifiable results needed to support revenue growth and customer retention
Collaborate with Product to identify, prioritize, and successfully execute strategies and tactics that optimize our user experience bringing greater efficiency to our conversion funnels and maximizing user engagement and revenue
Maximize the value of our network of medical society partners in collaboration with our Partnerships team, leveraging this channel to drive both user and customer metrics
Manage a multimillion dollar operating budget collaborating with Finance to forecast accurately and deliver your goals at or below budget
Serve on the leadership team helping to set strategy, business priorities, and a fulfilling company culture
Assist leadership team and corporate development with the assessment and integration of strategic partnership and acquisition opportunities
Job Qualifications
Bachelor’s degree from four (4) year college. MBA or MHA from a top-tier university preferred.
10+ years related experience and/or training at a senior level in direct response digital marketing, preferably in recruitment marketing, digital media, and/or healthcare
At least 3-5 years of direct people management experience in digital marketing with a track record of attracting, hiring, developing, and retaining top talent
2+ years of experience working in performance marketing advertising models, preferably while partnering with advertising agencies
Exceptional track record of leading teams to collaborate cross-functionally and achieve or exceed goals
Strong communication skills with the ability to collaborate effectively with internal and external stakeholders at all levels of seniority and across all departments
Ability to move smoothly and efficiently between “blue-sky” strategic discussions and tactical planning and execution
High-integrity servant leader with a balance of humility, candor, and optimism
Able to be flexible and agile in responding to evolving business priorities and dealing with ambiguity
Our Culture and Values
We love collaboration, always desire to understand the business problem we’re solving, push decisions down as low as possible, and want to further our culture of innovation and experimentation. We created our values together, to embody both our audience goals and our workplace aspirations: to promote diversity and create opportunities; to be authentic; to enable wellness; to ignite passion and reimagine possibilities; to be results driven with a bias toward action; and to inspire connectedness.
About Everyday Health
At Everyday Health Group, a division of Ziff Davis, we work in a culture of collaboration and welcome those who desire to join our growing global community. We believe in careers versus jobs and people versus employees. We seek enthusiastic individuals with an entrepreneurial spirit looking for an environment that rewards your best work.
Everyday Health offers competitive salaries in addition to robust health and wellness focused benefits including medical, dental, vision, life and disability benefits; Flexible Spending accounts, 401(k) with company match, an Employee Stock Purchase Plan, Pregnancy and Parental leave, Family Planning Support via Maven, Flexible Time Off, Volunteer Time Off, Fitness Reimbursement as well as employee-focused engagement and education programs, including Employee Resource Groups and company-sponsored events. If you’re seeking a dynamic work environment where you can see the direct impact of your performance, then Everyday Health is the place for you.
Everyday Health Group is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive and equitable environment for all employees. (Colorado only*) *Note: Disclosure as required by sb19-085 (8-5-20) of the salary compensation for this role when being hired into our office in Colorado. The salary range for this role is $150,000 to $200,000. This position is also eligible for bonus.
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