July 18, 2024

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Job Category : Digital marketing
Company Name: PSCU
Position Name: Web and Digital Strategy Manager
Location : 560 Carillon Pkwy, Saint Petersburg, FL 33716
Job Description : Join the people helping people.
For people drawn to serving others through their work, PSCU is a place to thrive, as we serve our credit union members best by taking care of each other first.

If you want to help shape an industry, challenge yourself, and invest in your own future, this is the place for you. PSCU is a highly accessible environment where you’re empowered to think on your feet, work from your heart, and discover the very best version of your professional and personal self. “Our Momentum. Your Moment.”

This application is the first step in seizing your moment.

The Web and Digital Strategy Manager supports the vision and priorities for delighting our clients, employees, and other key market constituents. This position will drive business growth through PSCU and PSCU companies’ web properties. Duties include planning and strategic development, execution and monitoring of comprehensive digital campaigns, creation of content, SEO strategy and optimization, tracking & reporting, general communications, paid and non-paid initiatives, and client communications. The focus of this position is to lead the thinking and deliverables for overall development and delivery of PSCU and PSCU companies’ web presence, from roadmap to project development and execution, including Marketing tech stack requirements. The role will contribute to Marketing’s perspective on digital technology and functionality priorities, and synthesize enterprise web and digital strategy with data to build the story of how the web and digital channels are performing across all stages of the pipeline-to-retention journey and what we need to do next. Success will depend on the ability to synthesize short-term business needs with long-term digital strategy and execute in partnership with the Marketing Strategy, Insights, Sales Enablement & Operations, Communications, Creative Marketing teams, and PSCU IT. Role Responsibilities
Contribute to the overall PSCU.com and PSCU companies’ site visions—keeping it continually refreshed based on evolving technical capabilities, content delivery, digital design, and audience expectations
Research and bring an evergreen point-of-view on enterprise web best practices to the discussion
Partner with Marketing Strategy to define deep Role-based Persona Experience profiles, adding the web context to established personas and enterprise content strategy
Define and drive execution of digital user journeys, supporting role-based personas, sales segments, and industries
Work closely with cross-functional groups spanning marketing strategy, creative, member development, insights, product, sales, HR, service delivery, and other business unit teams to optimize our requirements and priorities to drive the business and serve the member across the Discover, Explore, Evaluate, Use, Reinvest cycles
Develop PSCU.com and PSCU web properties as the center of excellence, educating teams and stakeholders on standard methodologies (regardless of platform) for engagement, publishing, copywriting, analytics, Web processes, etc.
Work with PSCU IT Department, develop and lead the Web infrastructure (CMS, application integrations, environments) to ensure stability and how to scale fast while increasing capabilities to meet business and customer needs
Ensure Web data and analytics are collected to appropriately inform decision making for mitigating risks, resolving issues, and reporting performance
Lead the team to develop marketing operations using automated processes within Pardot and Salesforce
Be the product owner, at times the stakeholder, within a defined Agile process – gather, scope, provide timeframes for short and long term deliverables
Establish and measure what matters and track progress/report results based on agreed-upon metrics and achievement for web/digital experience optimization decisions, business goals, as well as program-specific KPIs to show impact on business objectives
Prepare insights and read-outs for internal business unit reviews
Develop customer and prospect communications and marketing program strategies across digital channels, including email, mobile (SMS), display, PPC, and other advertising campaigns
Develop long term personalization plans based on the digital strategy objectives
Perform other duties as assigned Supervisory Responsibilities
Provide direction and leadership to staff; guide, coach, mentor and develop staff ensuring compliance with processes and procedures
Handle interviewing, hiring, promotions, transfers, performance appraisals, compensation, counseling, and termination of staff
Develop and maintain staff by applying the necessary training and leadership that will allow internal growth and advancement
Direct staff, to ensure that all duties are performed according to departmental performance standards Role Requirements
Education
Bachelor’s degree in Computer Science, Information Systems, Information Technology, Management Information required.
AWS Certifications are preferred. Experience
Eight (8) years of relevant experience (digital marketing and website development).
Technical experience in a wide variety of traditional and headless CMS (preferably: ModX, WordPress, Drupal, and Directus) required.
Eight (8) years of experience with HTML, CSS, PHP, and JavaScript required (expert level).
Server side CSS preprocessors, LESS & SASS will be beneficial.
Experience with developing code by hand within an Integrated Development Environment (IDE) or code editor and developing functional websites and applications required.
Dynamic website development using PHP and MySQL is preferred.
Three (3) years of experience as an Agile product owner and technical lead managing web/application development team required.
Experience using Laravel, VueJS, Angular, and other web frameworks as well as Adobe Creative Suite and Pardot is preferred.

Pay Equity
PSCU is committed to pay equity and a competitive benefits package. The typical annual hiring range for this position based on relevant experience and internal equity is: $90,800.00
to $130,533.33

Note: T he amount shown is based on full time annual salary and would be prorated based on role.

In addition this position is eligible for an incentive plan, based on performance.

Benefits
At PSCU, everything we do recognizes the fact that our employees are our most important asset. That’s why we are committed to a work/life integration that goes above and beyond to ensure that you have quality time at home with your family and/or to pursue outside interests and aspirations. We back this up with generous PTO, the opportunity to work remotely, flexible scheduling, and a management team that understands how to adjust when the unexpected curveballs of life happen.
Check out the comprehensive benefits PSCU has to offer that further solidifies our reputation as a company that just “gets it” when it comes to balancing life’s planned and unplanned events while equipping you with all the tools for growth.

PSCU offers:
Beautiful, state-of-the-art campuses

Endless opportunities for advancement

Competitive wages

Generous paid time off and paid holidays

Our benefits package includes:
Medical

Dental and Vision

Basic and Optional Life Insurance

Company Paid Disability Insurance

401 k (with employer match)

Health Savings Accounts (HSA)

Flexible Spending Accounts (FSA)

Supplemental Insurance

Legal Plan

Pet Insurance

Adoption Assistance Plan

Employee Assistance Program (EAP)

Tuition Reimbursement

Wellness program

Benefits are subject to generally applicable eligibility, waiting period, contribution, and other requirements and conditions.

If this position requires you, now or in the future, to perform your function or report onsite at a PSCU location or travel on behalf of PSCU, entry procedure and Covid protocols are in place that will require your adherence as a condition of employment. PSCU manages these procedures and protocols requiring your use of third party digital applications, in compliance with federal, state, and local laws.

All applications are reviewed by an AIRS Certified Diversity and Inclusion Recruiter. Learn more about our commitment to Diversity, Equity, and Inclusion HERE!

As a matter of operational management limitations and business administrative process parameters, remote position assignments at PSCU are geographically restricted to where PSCU currently operates. At this time, remote position assignments are not available in the following states: Alaska, Hawaii, Vermont, Montana, Idaho, Wyoming, North Dakota, Maine, and West Virginia. As a result, we are unable to proceed with your application. Applicants are encouraged to apply for other available opportunities for which they qualify.

PSCU is an Equal Opportunity Employer. We consider applicants without regard to race, color, religion, age, national origin, ancestry, ethnicity, gender, gender identity, gender expression, sexual orientation, marital status, veteran status, disability, genetic information, citizenship status or membership in any other group protected by federal, state or local law.

PSCU is an Equal Opportunity Employer that complies with the laws and regulations set forth in the following “EEO is the Law” Poster and the “EEO is the Law” Poster Supplement . PSCU will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the legal duty to furnish information.

For positions based out of our Phoenix, Arizona location, PSCU is an E-Verify Employer. Please click here for the E-Verify Poster in English or Spanish . For information regarding your Right To Work, please click here for English or Spanish .

As an ongoing commitment to reasonably accommodate individuals with disabilities, PSCU has established alternative methods to complete the application process. Disabled applicants needing assistance are encouraged to submit resumes via our careers page submission button If further assistance is required.


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