| Job Description : |
Overview:
New York Medical College (NYMC) is seeking to fill the position of Website Content Manager in the Office of Public Relations with strategic marketing experience, great attention to detail and creativity to enhance NYMC’s reputation in the academic community.
Duties center around all aspects of the NYMC’s website (nymc.edu) as well as content creation. This position will ensure a consistent look and feel of the College website in adherence to the College style and branding guide while ensuring compliance with web accessibility standards, oversee messaging and content, as well as work with web content contributors to facilitate timely and regular updates of their sections. This position will manage part-time web employees as well as approximately 45 web coordinators from every school and department withing the College. This position will vet and approve edits from multiple outlets in accordance with industry best practices and the College brand. Strong skills in organization, collaboration, writing, editing, project management, communication, and branding are required.
NYMC will be undertaking a complete redesign and restructuring of our web site, in collaboration with the TCUS web team, and this position will serve as the project lead. Working with various stakeholders, the web manager will ensure the project is kept on schedule, meets high-quality standards, maintains brand integrity and garners necessary approval at each stage of the project.
This position works regular business hours, but will be expected to work outside of these hours in emergencies (i.e., web site outages, weather alerts, breaking news, special events or crisis communication).
Responsibilities:
Create and maintain accurate content and media assets utilizing Terminal Four, NYMC’s web content management system (CMS).
Work with stakeholders across the College to effectively represent the organization including program overviews, key activities, news, events, spotlights, campaigns and initiatives, to ensure that timely and accurate information is available on the College website (nymc.edu).
Preserve website content integrity including, but not limited to, maintaining proper information architecture in accordance with industry standards, periodic monitoring of the website to ensure content is kept up to date and utilize SiteImprove to ensure that there are no errors or broken links.
Provide oversight to NYMC web content contributors including conducting trainings, keeping them abreast of best practices and ensuring every section of the website adheres to publishing guidelines to preserve user experience design and safeguard website usability.
Report redundant, outdated or trivial content and recommend action to maintain high-quality standards and brand adherence to preserve institutional brand and design.
Review and approve all edits made by web editors in a timely manner before they go live.
Continuously monitor and managing website analytics and increase website SEO.
Work with the TCUS web team to test, evaluate and correct findings, in CMS as assigned.
Create and edit content that communicates NYMC’s strengths, updates, and campus happenings.
Attend professional development opportunities to stay abreast of industry best practices, as well as research and gather information on benchmark schools, to keep up to date on the latest trends to propose ideas and/or technologies that will enhance NYMC’s website.
Other administrative duties as assigned.
Qualifications:
(A) Education requirement:
Bachelor’s degree in communications, journalism, English, digital media, web development, web technologies, communications, marketing, or related field required.
(B) Licenses or certifications:
N/A.
(C) Technical/computer skills:
Ability to code in HTML and CSS a plus.
Skills in web CMS, web development, and web analytics required. Experience with Terminal Four web CMS a plus.
Experience using automated website accessibility software for ADA & WCAG compliance to minimize legal risk to improve website accessibility, SEO, content quality and security issues. Experience with SiteImprove preferred.
Must demonstrate fluency in web and graphic layout design. Experience with Adobe Photoshop preferred.
Experience with social media preferred.
Proficient in Microsoft Office Suite, GoogleSuite.
(D) Prior experience:
5+ years of work experience.
Must have experience designing, building and updating, websites for an organization.
Project management skills is a must with a proven ability to prioritize and deliver in a dynamic environment, managing multiple projects and responsibilities concurrently
Training and/or member/customer service experience preferred.
Demonstrated ability to lead projects with strong collaboration skills and proactively seeks, evaluates and shares, information.
The ability to work effectively with various constituents across an organization
Excellent writing, copyediting skills with great attention to detail and quality.
Experience working in an office setting group, organizing towards a common objective.
Excellent problem-solving capabilities and experience thinking critically, and willingness to navigate ambiguous tasks, find suitable solutions, and seek help/advice where appropriate. |
