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| Job Category : | Digital marketing |
| Company Name: | AlertMedia |
| Position Name: | Web Marketing Manager, Conversion Rate Optimization (Remote) |
| Location : | Austin, TX |
| Job Description : | The Role: The Web Marketing Manager, CRO will be responsible for optimizing the AlertMedia.com website and other online lead generation channels. This person will review data and website user behavior, identify optimization opportunities, and execute tests to improve conversion rates with a focus on lead generation. This will be an individual contributor role reporting to the Web Manager.As one of the most exciting start-up companies in Austin, we’re focused on finding the best talent and building the best team to continue accelerating our rapid growth.Who you are: You love to analyze data to inform creative solutions to challenges. You have a background working with testing software, executing A/B tests, and measuring test performance. You have a keen attention to detail with the ability to understand and utilize relevant marketing metrics, work with complex datasets to discern performance, drive key decisions, and measure outcomes. You feel comfortable making recommendations to a team and working both cross functionally and independently.Who we are: AlertMedia is leading the evolution of employee safety for a modern workforce. We offer the most intuitive emergency communication software on the market with fully integrated threat warnings and employee safety monitoring. We believe any organization can improve safety and business outcomes during critical events by quickly identifying threats and simplifying fast, reliable communication to impacted audiences. We are headquartered in Austin, TX, and trusted by thousands of customers in over 100 countries—including DHL, British Petroleum, SurveyMonkey, and Walmart—to keep their people safe and connected anytime, anywhere.We are an equal opportunity employer focused on creating a collaborative and exciting place for all to work. Ensuring a diverse, inclusive, and equitable workplace for all people is key to our success and core to our values.Come join us in our mission to save lives and minimize loss through effective communication.This is an amazing opportunity to be part of our wave of momentum and take our company, and your career, to the next growth stage. We’d love to get to know you better and share how we serve our amazing customers. For more information, please visit www.alertmedia.com.What you will do: Monitor AlertMedia’s website performance, identify opportunities, and make recommendations and optimizations to increase conversion ratesCreate data-informed hypotheses to establish a quarterly testing roadmapExecute, track, and share results for quarterly testsWork cross functionally with design, content, digital, and web teams to execute tests and implement winning designs on the AlertMedia websiteOwn and optimize website popup performanceIdentify gaps in the marketing funnel and make suggestions to fill themCollaborate with Web Manager on WordPress page builds and site updatesCoordinate with operations team to ensure both tests and web pages are accurately tracking conversionsWork with Account Based Marketing team to leverage intent data and create personalized web experiencesRequirements: Minimum of 2+ years of digital marketing experience requiredExperience using a testing software like VWO, Optimizely, or Google OptimizeAbility to test methodically and support conclusions with dataUnderstanding of how data can be used to find opportunities for improvement in a digital landscapeStrong project management skills to keep tests moving and ensure stakeholders have clear deliverablesStrong analytical skills, a keen eye for detail, and the ability to make sound, data-driven decisions – experience using a CRM preferredDetail oriented, with a strong commitment to perfection while not afraid to make mistakesIncredible communicator, with an ability to influence and compel through a confident and credible deliveryAbility to succeed in a fast-paced environment, while working across sometimes diverse teamsBe comfortable giving direction to and collaborating with writers, designers, and other members of teamA love of learning, a positive attitude, and a willingness to work outside of job description to achieve team and organization goalsPosition is open for remote location except for in the following states: Alaska, Colorado, Louisiana, Mississippi, Montana, North Dakota, Oregon, Rhode Island, Washington, West Virginia, US territoriesThis position is not eligible for visa sponsorshipGreat to have: An understanding of B2B sales funnels and marketing strategiesExperience with CSS and JavascriptExperience working in WordPressExperience using a CRM like Salesforce or HubspotWhat we offer: Base salary + Company-Wide Bonus programCompetitive PTO + holidays to enjoy balanceHealth benefits – Medical, Dental, Vision and Life Insurance 100% paid for employeesAmazing rewards and incentivesAn exciting and positive work environmentCommitment to community service with opportunities to give backA Best Places to Work company 5 years in a rowAlertMedia is proud to be an equal opportunity employer, seeking to create a welcoming and diverse environment.All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.AlertMedia does not currently sponsor applicants for work visas.Job Type: Full-time |
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