July 14, 2024

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Job Category : Digital marketing
Company Name: Mailchimp
Position Name: Web Marketing Manager, Pricing & Checkout
Location : Atlanta, GA
Job Description : Mailchimp is a leading marketing platform for small business. We empower millions of customers around the world to build their brands and grow their companies with a suite of marketing automation, multichannel campaign, CRM, and analytics tools.We are looking for a data-driven, strategic Marketing Manager who will be responsible for helping to lead the innovation and optimization of our global pricing and checkout funnel on the web. This role will lead cross-functional teams to evolve our web experience to optimize for global prospect conversion, using quantitative and qualitative data to inform hypotheses and recommendations. This will include developing a deep understanding of paid and organic traffic patterns for Mailchimp prospects, our product line up and dependencies, and levers that convert free customers to paid.What you’ll do here: Help lead web cross-functional team (Product, Design, Engineering, Analytics, CX) to create and optimize a conversion funnel that meets our free and paid conversion goalsPartner closely with Paid Media, SEO, and Campaign teams to optimize global pricing and checkout experiences for prospect trafficWork with Product Marketing, Revenue Management and Analytics teams to build pricing experiences and promotions that drive acquisitionWork with Analytics team to compile weekly business reviews and insights on prospect web behavior, and make recommendations for optimizations and experience changesPartner closely with Product Management and Web Ops to build short and long-term roadmaps to deliver on business and customer goalsWe’d love to hear from you if: You have 5+ years experience in B2SMB or B2C marketing, especially web focused, in the Martech, SaaS, cloud or mobile technology industries; CMS (Content Management System) experience a plusProven ability to create requirements and actionable updates from analytics and insightsProven experience in merchandising and optimizations on B2C and/or B2B websites; experience building cart and checkout funnels a plusAbility to craft business cases to influence and advocate with different cross-functional partnersProven ability to meet financial goals using growth and experimentation tacticsExperience working with and influencing product development teams and product roadmaps, and functions like product management, engineering and UX designExperienced marketer that understands how to use the full marketing toolkitAbility to educate, communicate, and influence team members at various levels within the organizationPrefer experience in the technology space; SaaS and eCommerce industries is a plus.Proficient in Web Analytics tools such as Google AnalyticsExcellent project management skills and ability to align efforts across multiple departmentSelf starter that is comfortable initiating and leading efforts, projects and programsYou thrive when building something new – rather than running from ambiguity, you embrace it as an opportunityAt Mailchimp, we understand that experience comes in many forms. We don’t just accept differences, we celebrate them, support them, and hire peeps from a wide variety of backgrounds because it makes our company stronger. We’re dedicated to adding new perspectives to the team – so if your experience aligns with what we’re looking for (even if you don’t check every single box), please consider applying!How you’ll work: Our Core Leadership Behaviors are the observable and measurable leadership actions and skills that contribute to our effectiveness and success in our roles at Mailchimp. They determine how we do our jobs and how we meet our goals, enabling us to bring out the best in each other and execute on our strategic plans to deliver for our customers.Thriving in Complexity: You unravel and make sense of potentially sophisticated, incomplete, and contradictory information to effectively solve problems.Nimble Learning: You tackle problems with experimentation, using successes and failures to inform future decisionsExpecting the best: You hold yourself and others accountable to meet commitmentsCollaborating Courageously: You build partnerships across the company and work collaboratively with others to meet strategic goalsCultivating Candor: You act with integrity and earn the confidence and trust of others through honesty and authenticityInclusive Leadership: You recognize the value diversity brings to our organization and leverages different perspectives to enhance organizational culture and drive performanceCustomer Obsessed: You listen hard to customers, understand their challenges, develop relationships with them, and deliver products that remove their obstaclesAction Oriented: You initiate new opportunities and face tough challenges with a sense of energy, enthusiasm and serviceCurious how hiring has shifted at Mailchimp due to Covid-19? Click here to find out more!Mailchimp is an all-in-one marketing platform for growing businesses. Mailchimp empowers millions of customers around the world to start and grow their businesses with world-class marketing technology, award-winning customer support, and inspiring content. Millions of businesses and individuals—from community organizations to Fortune 100 companies—trust Mailchimp to help them connect with their audience with the right message, at the right time, in the right place.Founded in 2001 and based in Atlanta with offices in Brooklyn, Oakland, Vancouver, London, and Santa Monica, Mailchimp has 1,200+ employees. Through Intuit, we offer employees competitive compensation, best in class perks and benefits. We hire collaborative, customer obsessed, problem solvers and give you ample opportunity to grow and succeed. Find Mailchimp on social.Mailchimp is an equal opportunity employer, and we value diversity at our company. We don’t discriminate on the basis race, color, citizenship status, national origin, ancestry, sex, gender (including gender expression and gender identity), sexual orientation, age, weight, religion, creed, physical or mental disability, marital status, veteran status, political affiliation, genetic information, or any other factor protected by federal, state or local law. Mailchimp also prohibits harassment of applicants and employees based on any of these protected categories, and complies with all applicable state and federal laws respecting consideration of unemployment status in making hiring decisions.Job Type: Full-time


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