July 18, 2024

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Job Category : Digital marketing
Company Name: Curebase
Position Name: Advertising Marketing Associate
Location : Boston, MA
Job Description : Advertising Marketing AssociateHelp the Curebase Marketing Team grow capabilities in digital patient recruitment and digital advertising.About the roleCurebase is seeking an Advertising Marketing Associate who will thrive in a quickly scaling healthcare technology environment. Marketing at Curebase is deeply collaborative. You will work with nearly every function at the company to develop compelling marketing advertising strategies, run advertising campaigns to help acquire new customers and recruit clinical trial patients for Curebase. This role reports directly to the Director of Marketing and will work closely with senior company leaders including the Chief Operating Officer and the Chief Executive Officer.What you’ll doCreate and digital advertising campaigns in Facebook, Instagram, Google, Bing, LinkedIn and more to recruit patients into clinical trialsWork on paid advertising channels and develop strategies to most effectively recruit patientsExplore both digital and other means of advertising for clinical trial recruitmentRun ad campaigns for our B2B efforts to acquire new customers looking to run clinical studies for pharma, biotech, diagnostic and digital therapeutic trialsManage google tag manager to appropriately set up tracking of conversions study recruitment and B2B customer campaignsManager google analytics to track ad traffic sources from various campaignsMonitor our onboarding funnel for lead generation to ensure a smooth process for sales leads to book meetings and demos with our team through the website.Promote products and services or specific events via paid ad campaignsAbout you1-3 years of experience in marketing, especially digital advertisingBS in marketing and/or life sciencesPassionate about healthcare with a well-rounded understanding of healthcare and clinical trialsExcited about decentralized clinical trials and ready to become an expertExcellent communication skills, both verbally and writtenFamiliarity and experience with Ad platforms for Facebook, Instagram, Google, LinkedIn, and BingUnderstanding and experience with Google Tag Manager and Google AnalyticsFamiliarity or experience with Hubspot or other CRM platformCoachable yet independent, capable of learning new concepts and applying them in real-timeComfortable with, or are quick to learn and master, productivity and web presentation toolsPassionate about connecting people with solutions that make their lives easierMajor plusesPrevious experience in clinical trial recruitmentPrevious experience advertising in clinical trial spaceAbout CurebaseCurebase is reinventing decentralized clinical trials to help the vast majority of potential patients that currently cannot access clinical research. Our vision is that any patient, no matter where they are located, should be able to participate in clinical trials at home and with their own doctors. This is made possible through a unique suite of tools Curebase’s has designed to engage patients in clinical trials across all settings, be it at home, at their local clinic, or other places in their community.This starts with Curebase’s leading decentralized clinical trial software platform that is an all-in-one, purpose-built eClinical software system, with every tool needed to manage and collect data for decentralized clinical trials. This includes ePRO, eCOA, eConsent, Telemedicine, and much more. Curebase also offers a virtual research site, complete with virtual investigators, research coordinators, mobile nursing, and other healthcare staff that administer care to patients where convenient for them, just like any other research site, but with the ability to stand up anywhere and with greater patient convenience and reach. Notably, Curebase is the pioneer of the “BYOP” or Bring Your Own Physician model, allowing patients to use their own doctors to participate in clinical trials.We are reinventing a $45B market, enabling drug and device companies to increase the volume, quality, and speed of data collection regardless of patients’ physical location. COVID-19 tailwinds have created massive demand for telemedicine and home-based trials, with two new FDA guidance letters and industry-wide adoption of remote research that will only accelerate in the years to come. You can learn more about Curebase and our next stage of growth in Crunchbase, Fierce Biotech, and MedCity News!Benefits100% coverage for Medical / Dental / Vision401k planFlexible PTOA passionate team dedicated to making a positive impactUnlimited career growth opportunityRemote workJob Type: Full-time


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