October 14, 2024

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Job Category : Digital marketing
Company Name: 2U edX
Position Name: Affiliate Marketing Specialist
Location : Cambridge, MA
Job Description : What We’re Looking For:

edX seeks an Affiliate Marketing Specialist to join our digital marketing team. This is a new role in the organization and provides whomever fills it with the opportunity to manage our affiliate program and make an immediate impact.

Responsibilities Include, But Are Not Limited To:

Lead the day-to-day management and growth of our affiliate partners
Identify, recruit, and cultivate new affiliate relationships that will help reach new audiences and drive incremental registrations and enrollments and verifications
Negotiate and optimize various deals and commissions with publishers
Plan, execute, and oversee affiliate campaigns and promotions
Work with our affiliate platform dedicated teams to find more opportunities and scale our programs to increase performance
Utilize internal and external tools to improve the various KPIs and prevent fraud and abuse
Work with marketing and cross-functional teams to align efforts and utilize the affiliate platforms for company initiatives and goals
Leverage audience insights, performance data, market trends, and customer research to make recommendations for growth
Partner with internal cross functional teams to develop offerings to inspire user engagement

Things That Should Be In Your Background:

2+ years of experience in affiliate marketing
Strong interpersonal, analytical, communication, relationship building, and negotiation skills
A positive attitude and an exceptionally strong work ethic
The ability to manage multiple deadlines and stakeholders
A proven capacity to self-start, manage projects, and deliver exceptional results in a fast-paced environment
Knowledge of marketing analytics, reporting, and data management tools
Experience with syndicated content
Knowledge and experience with monitoring and fraud prevention tools

Other Attributes That Will Help You In This Role:

Tableau experience
Experience in multi-touch attribution models
Experience in one other marketing channel (Paid, SEO, Email, etc)

About edX

edX is the education movement for restless learners. Together with our founding partners Harvard and MIT, we’ve brought together more than 38 million learners, the majority of top-ranked universities in the world, and industry-leading companies onto one online learning platform that supports learners at every stage. And we’re not stopping there—as a global nonprofit, we’re relentlessly pursuing our vision of a world where every learner can access education to unlock their potential, without the barriers of cost or location.

About 2U Inc. (NASDAQ: TWOU)

2U is comprised of 3 lines of business: Graduate Degree Programs, Short Course, and Boot Camps. Going beyond traditional learning management systems, we use tech, people, and data to help top universities and enterprise organizations transform in the digital era—and eliminate the back row in higher ed. We support lifelong learning which means thinking beyond a single degree. It means finding ways for students to gain the skills they need to change careers, evolve their expertise, and meet the challenges of the changing world head-on. We help our partners fill those needs—developing new digital education technologies and offerings capable of supporting students at different points in their lives. Whether they need a simple refresher, to learn something new, or to change their career trajectories completely, our partners are there to help them succeed. Together with our partners, 2U has positively transformed the lives of more than 275,000 students and lifelong learners.

2U Diversity and Inclusion Statement

At 2U, we are committed to creating and sustaining a culture that embodies diverse walks of life, ideas, genders, ages, races, cultures, sexual orientations, abilities and other unique qualities of our employees. We strive to offer a workplace where every employee feels empowered by the ways in which we are different, as well as the ways in which we are the same.

Benefits & Culture

Working at 2U means working with individuals that are passionate and mission driven. We collaborate on tough problems to deliver the best outcomes for our partners, students, and each other. You will find team members working together in our open office spaces, gathered in the kitchen grabbing a snack, or taking a break in our game rooms.

2U offers a comprehensive benefits package:

Medical, dental, and vision coverage
Life insurance, disability and 401(k)
Unlimited snacks and drinks
Generous paid leave policies including unlimited PTO
Additional time off benefits include: volunteer days, parental leave, and a company-wide winter break

To learn more, visit 2U.com. #NoBackRow

In Colorado, the anticipated base salary for this role is $65,000, with potential bonus eligibility. Note: The final compensation for this position may consider factors including the geographic location where the work is performed (candidate’s assigned office) and prior work experience of the candidate.

Note: The above statements are intended to describe the general nature and level of work performed by individuals assigned to this position, and are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required. All employees may be required to perform duties outside of their normal responsibilities from time to time, as needed.

2U is an equal opportunity employer that does not discriminate against applicants or employees and ensures equal employment opportunity for all persons regardless of their race, creed, color, religion, sex, sexual orientation, gender identity, pregnancy, national origin, age, marital status, disability, citizenship, military or veterans’ status, or any other classifications protected by applicable federal, state or local laws. 2U’s equal opportunity policy applies to all terms and conditions of employment, including but not limited to recruiting, hiring, training, promotion, job benefits and pay.


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