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Job Opening for Analyst, Search Marketing in Digitas (40 Water Street, Boston, MA 02109)

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Job Category : Digital marketing
Company Name: Digitas
Position Name: Analyst, Search Marketing
Location : 40 Water Street, Boston, MA 02109
Job Description : Company Description
Digitas is the Connected Marketing agency, built on the principle that there are better ways for brands to connect with people. We leverage comprehensive data, technology, creative, media and strategy capabilities to deliver Media-Fueled Creativity via connected Solutions that include Connected Campaigns, Social Marketing, Brand Experience, CRM & Loyalty, and Marketing Transformation. A Leader in Gartner’s Magic Quadrant for Global Marketing Agencies for six consecutive years, Digitas serves the world’s leading brands through a global network comprised of more than 4,000 employees across over 30 countries and 50 offices. For more information visit www.digitas.com.

Job Description
Analyst, Search Marketing
We are the connected marketing agency, a full-service agency with modern creative & media, data, and technology services all under one roof.
We are connected in the way we think and the way we work. At the heart of our company are great people that we call Unicorns. Our Unicorns are open, bold, and curious and love to solve complex problems for clients in unique ways.
We’re looking for an outstanding Search Marketing Analyst – someone who can inspire junior staff and skillfully juggle multiple pieces of business. Sound like you? Read on.
What you’ll do:
As a Search Marketing Analyst, you’ll manage the tactical components within integrated Search Engine Marketing (SEM) campaigns, more commonly known as Paid Search, or Pay-per-Click (PPC). Working with Google, Microsoft, and Yahoo (among others), you’ll assist with the strategy, planning and reporting for our clients.
Day-to-day, your role includes:
Holistic SEM program management including keywords development, ad creative and strategy, trafficking recommendations, optimizing program towards key business goals and reporting
Actively participating in meetings and proactively documenting takeaways and next steps
Assimilating data from multiple sources, compiling the information and drawing actionable conclusions that can be measured and reported
Bid strategy optimization and testing. Daily checks on program KPIs, thresholds and campaign budget caps. Ongoing management of budget and pacing.
Translating campaign/client goals into SEM tactics and effectively executing those tactics against the client’s strategy
Implementing Paid Search best practices, providing refinement and optimization recommendations and proactively identifying campaign execution issues
Monitoring emerging industry trends and summarizing them for internal and external stakeholders
Leveraging and developing proficiencies with SEM platforms, tools and resources
Developing campaign ad copy (text-based titles and descriptions or feed-based images) and tagging traffic or creative elements to sites per creative rotation instructions
Help develop performance forecasts, budget allocations and providing data-based rationale for these recommendations
Collaborating with both clients and internal cross-channel colleagues by providing reporting as requested in a concise and timely fashion
Fostering relationship with internal teams (SEM, S&A and other capabilities), external partners and clients

Qualifications
We’re looking for strong, impactful work experience, which typically includes:
A four-year degree, preferably 1 to 2 years analytical or digital marketing experience; exposure to SEM a plus
Strong ability to work closely with your team to problem solve, prioritize tasks, and manage time effectively
A detail-oriented approach and a desire to achieve objectives accurately
Solid quantitative and research skills, and proven data interpretation capability
Familiarity with the digital advertising space and a passion for growing that interest into a career
Strong communication skills – you’re clear and thorough, yet concise
A passion for building relationships and a desire to contribute to team building and event planning
Exudes confidence and won’t hesitate to connect with folks throughout the organization to get the job done right
Got what it takes? We’d love to hear from you.
Digitas is an equal opportunity employer.
Additional Information
All your information will be kept confidential according to EEO guidelines.


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