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| Job Category : | Digital marketing |
| Company Name: | Athleta |
| Position Name: | Assistant Manager, Loyalty, Promotion and AthletaWell Marketing |
| Location : | 1 Harrison St, San Francisco, CA 94105 |
| Job Description : | About Athleta For the past 22 years, we’ve committed ourselves and our brand to a single aim: to empower all women and girls. Inspiration. Collaboration. Connection. Inclusivity. It’s what we do best, and we’re on the hunt for people who share our passion for leading an active lifestyle, growing personally as well as professionally, and creating game-changing products and experiences. We use business as a force for good by putting people and the planet right up there with profit, which is why Athleta is a certified B Corp. Ready to make a move? Join us. Because we know that alone we’re strong, but together we’re unstoppable. About the Role Athleta is a fast-growing brand with continued focus on increasing awareness, driving new & existing customer purchases and engagement with the Athleta community. This role will focus on Athleta site and email marketing and execution, with a focus on Athleta’s loyalty program, promotional campaigns and AthletaWell, our community platform. This role will sit on the Athleta Retention Marketing team and equally partner with the Site Content team. The ideal candidate will be proactive & organized and have strong communication skills, a willingness to work within a highly matrixed organization, and a passion and curiosity for digital marketing, email marketing & the customer journey. This is a full-time role. What You’ll Do Loyalty Marketing / AthletaWell Optimization Complete competitive research and stay up-to-date on competitors’ loyalty and community programs and their various offers and messaging Assist email and site marketing managers with AthletaWell and Athleta Rewards (loyalty program) Test & Learn sessions, including but not limited to creative briefing, creative reviews, QA and reporting back on results Partner with email marketing team to determine email segmentation and personalization strategies to ensure we are optimizing loyalty and community content delivery at the customer or segment level Promotion Campaign Execution Assist email and site marketing with promotions, including but not limited to creative briefing, creative reviews, QA and reporting back on results Partner with email and site marketing teams to manage Promotion Playbook, tracking learnings, best practices and setting benchmarks for future campaigns Support and proxy for managers in Test & Learn meetings, participating in cross-functional working sessions and reporting back on testing agenda Who You Are Qualifications Background in digital marketing required; lifecycle, loyalty, and e-commerce experience preferred Ability to think strategically with a passion for innovation and creative problem solving Ability to glean insights and tell a story from data Strength in building relationships and working cross-functionally with a wide variety of teams Ability to work in fast-paced environment, deal with ambiguity, and prioritize multiple projects Omniture experience (or other analytics platform experience) preferred Benefits at Athleta Merchandise discount for our brands: 50% off regular-priced merchandise at Old Navy, Gap, Banana Republic and Athleta, and 30% off at Outlet for all employees. One of the most competitive Paid Time Off plans in the industry.* Employees can take up to five “on the clock” hours each month to volunteer at a charity of their choice.* Extensive 401(k) plan with company matching for contributions up to four percent of an employee’s base pay.* Employee stock purchase plan.* Medical, dental, vision and life insurance.* See more of the benefits we offer. For eligible employees Gap Inc. is an equal-opportunity employer and is committed to providing a workplace free from harassment and discrimination. We are committed to recruiting, hiring, training and promoting qualified people of all backgrounds, and make all employment decisions without regard to any protected status. We have received numerous awards for our long-held commitment to equality and will continue to foster a diverse and inclusive environment of belonging. This year, we’ve been named as one of the Best Places to Work by the Humans Rights Campaign for the seventeenth consecutive year and have been included in the 2021 Bloomberg Gender-Equality Index for the fourth year in a row. |
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