July 17, 2024

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Job Category : Digital marketing
Company Name: Spark Foundry
Position Name: Associate Director, Content
Location : 375 Hudson St, New York, NY 10014
Job Description : Company Description
About Spark Foundry:
Spark Foundry is a global media agency that exists to bring HEAT – Higher Engagement, Affinity, and Transactions – to brands. By combining flawless media fundamentals with aggressive innovation, Spark inspires consumers to pay more attention, to care more about our clients’ brands, and to buy more products and services from them
Balancing the nimble spirit of a startup with the powerhouse soul of Publicis Media, Spark Foundry delivers the best of both worlds to a client roster that spans some of the world’s best and most beloved brands and companies. We combine boutique-caliber insights and service with the buying clout and first-look access of a global leader, bringing the heat to challenger brands that want to act like giants, and to giant brands that want to act like challengers.
With a bottom-up culture that celebrates diversity and aims for all voices to be heard, Spark has become a magnet for the industry’s best talent, with one of the best retention rates in the industry. And by applying a whole-person approach to professional and personal development, Spark develops a workforce that is well prepared for today’s challenges, and also poised to create meaningful careers in the years to come.
Because we know that heat arises the intersection of complementary forces, our professionals come from myriad disciplines and backgrounds: data, analytics, and insights; content and creative production; communications and strategy; finance and marketing; and sociology, psychology, and other liberal arts disciplines.

Job Description
Overview:
The Associate Director, Content plays a key role in the integration of content strategy and activation into communications planning for a large, high profile client which entails leading projects that support content activation, i.e. recommendations for content themes, partnerships, and distribution.
Role Objectives:
Collaborate with internal and external stakeholders in content sourcing process to secure high-quality, strategic content from partners. Includes identifying “considered set” of content creation, co-creation and curation partners and operating “requests for content” with select partners, from brief through recommendationTrack performance of content programs, including post-program wrap-ups and recommendationsMonitor high performance content brands for case studies and best practicesAssist client with operation of weekly content publishing forumsAudit existing client content for re-use and identify thematic and/or format gapsManage weekly status reports and calls

Qualifications
Minimum Qualifications:
4-5+ years’ in marketing, journalism or related field and 2+ years with content marketing responsibilitiesExcellent communication skills (written and verbal)Proven experience writing presentations, creative briefs, summaries of industry news and/or POVsBranded entertainment, entertainment marketing, and product placement knowledgeStrong editing and proofreading skillsSuperb presentation abilitiesExposure to production and general knowledge of the TV/digital production industryAwareness of entertainment and consumer trends and insightsSuperior organization skills, ability to lead cross-functional teams, and oversee execution of numerous projects at one timeExposure to working with creative teams and senior managementStrong client relations skills and ability to strategically think from a client’s perspectiveAbility to think conceptually and to translate concepts into actionable plans to drive clients’ businesses forwardEntrepreneurial approach to finding and securing new opportunitiesProven experience in construction of marketing programs and exposure to contract negotiations for marketing programsHighly-collaborative team player capable of managing clients, partners, and internal teamsConceptual and forward-thinking – comfortable in an ambiguous environment and excited about inventing new ways of workingDetail-oriented – able to prioritize and juggle many projects and deliverables simultaneouslyAnalytical – capable of using metrics to make sound performance management recommendations
Additional Information
All your information will be kept confidential according to EEO guidelines.
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