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Job Opening for Associate Marketing Specialist in ITW Evercoat (6600 Cornell Rd, Cincinnati, OH 45242)

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Job Category : Digital marketing
Company Name: ITW Evercoat
Position Name: Associate Marketing Specialist
Location : 6600 Cornell Rd, Cincinnati, OH 45242
Job Description : Company Description ITW Evercoat is the global leader in the manufacture of professional auto body repair fillers and putties, adhesives, professional car care, recreational marine patch and repair products. Evercoat is a division of Illinois Tool Works Inc within the ITW Performance Polymers and Fluids segment. We are known for our unique 80/20 business model and core values of Integrity, Respect, Trust, Shared Risk and Simplicity. Illinois Tool Works (ITW) is a Fortune 200 Company headquartered in Glenview, IL. Job Description The Associate Marketing Specialist strategizes and creates visual communication and marketing assets, as well as provides ongoing digital and print publishing and maintenance support. The Associate Marketing Specialist’s focus is to maximize the visual elements of our primary brands and new product launches. Duties may include but are not limited to; print, event, social, digital, graphics development in the support of new product development, and end user and customer marketing campaigns. Assist the marketing team and other key stakeholders in the organization throughout the execution of product and application videos, social and email marketing campaigns, events, website content creation content management system maintenance, and more. Essential Duties and Responsibilities: Works both tactically and strategically with Marketing, Product Management, Sales and other key stakeholders in the organization to grow our end user demand and e-commerce presence for our ‘80 (primary) products. In collaboration with the Marketing Manager, strategize and lead communication design execution for digital and print campaigns across all of our channels, including: our customer and Jobber networks, marketplace platforms (i.e. Amazon), websites, social media, email marketing, digital advertising, print advertising, video graphics, trade show design. In coordination with Marketing Manager, develop and maintain A+ content, storefront and product support via point of purchase graphics and text content for our e-commerce platforms Product branding: collateral, logo and packaging label design creation. This includes maintenance of ongoing regulatory and safety compliance of product labels. Literature availability / access / stocking Utilize strong analytical ability to evaluate and implement strategy to improve end-to-end customer experience across multiple customer touch points. Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate. Other duties as assigned. Qualifications Expertise across Adobe Creative Cloud: Illustrator, PhotoShop, InDesign, and Premiere. Solid understanding and experience using Microsoft 365 to collaborate and create content including: PowerPoint, Outlook, Teams, and SharePoint. Familiarity with WordPress content management system. Experience with Constant Contact, HubSpot, or other email marketing and digital marketing platforms highly desirable. Experience working with Macintosh systems. Familiarity adapting to printer requirements across various projects (i.e. print collateral, packaging die lines, trade show graphics). Up to date with the latest trends and best practices in digital graphics and product branding. Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate. Detail-oriented and patient demeanor to juggle competing priorities. Ability to work independently, accurately, and efficiently in a fast paced, deadline heavy multi-task environment. Experience with photography a plus. General interest and/or knowledge in automotive/mechanical. Education and Experience: BS degree in Graphic Design and/or Marketing or related field required 2-3 years of working experience in graphic design required Experience with digital marketing and print marketing Physical Requirements: The inability to perform any of the following physical requirements does not preclude an applicant from consideration unless, following an individualized analysis, it is determined that the physical requirement is an essential job function and the applicant is unable to perform such function with or without reasonable accommodation. Please refer to the Essential Duties and Responsibilities. Additional Information All your information will be kept confidential according to EEO guidelines. ITW is an equal opportunity employer. We value our colleagues’ unique perspectives, experiences and ideas and create workplaces where everyone can develop their careers and perform to their full potential. As an equal employment opportunity employer, ITW is committed to equal employment opportunity and fair treatment for employees, beginning with the hiring process and continuing through all aspects of the employment relationship. All qualified applicants will receive consideration for employment without regard to race, color, sex, gender identity, sexual orientation, religion, national origin, age, disability, protected Veteran status or any other characteristic protected by applicable federal, state, or local laws.
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