| Job Description : |
The Sr. Associate, Audience Insights is primarily responsible for uncovering media-actionable insights on Chase Customers and target audiences to guide campaign development and establish the role of Media. Candidates will also be expected to contribute to the transformation of the Insights vertical toward a digital and data driven consumer insights process.
Description for Internal Candidates
About Media:
The Media team is a top-tier media agency that markedly raises brand awareness and drives account profitability. Media is the bridge between the business and the consumer – guiding people to JPMC -owned and -produced media so they can begin or deepen their relationship with JPMC. The Media team collectively further JPMC as a brand and as a business through proficient media buying, commitment to brand safety and close cooperation with all Lines of Business (LOBs).
Job Description:
The Sr. Associate, Audience Insights is primarily responsible for uncovering media-actionable insights on Chase Customers and target audiences to guide campaign development and establish the role of Media. Candidates will also be expected to contribute to the transformation of the Insights vertical toward a digital and data driven consumer insights process.
Key Responsibilities at a Glance
Be the voice of the consumer(s); utilize 1st party, 2nd party, and 3rd party data to provide a comprehensive view of consumer behaviors and how they relate to competitive advantage for JPMC
Synthesize learnings from data platforms, ongoing brand tracking, contact panels, syndicated materials, historical testing, behavioral analytics, product features/positioning, and customer journeys into a cohesive and actionable story
Create and publish insight reports on a regular cadence, managing idea genesis from strategic development to brainstorming to final deliverable
Provide Channel Planning and LOB Marketing teams with business and consumer insights to further define and refine target audience segments
Partner with Brand and Corporate insights teams on collaborative approaches that provide a multidimensional view of the consumer, and the role of JPMC products and services in their lives
Maintain forward looking perspective on the media and consumer data landscape, ensuring JPMC maintains and extends its competitive advantage
Partner with other Data Analysts, Product and Technology teams to identify opportunities to build solutions for Consumer Research
Qualifications and Skills:
5+ years’ experience in digital marketing; experience conducting primary and secondary research using both quantitative and qualitative methodologies
Working experience creating, managing and tracking audiences in data management platforms (e.g. Salesforce Audience Studio, Adobe Audience Manager, Oracle BlueKai, Amobee, Google GCP + GMP, etc.) and/or customer data platforms to create audience profiles and taxonomies of strategic value to firmwide growth preferred
Ability to translate consumer voices into actionable insights to inform strategic business objectives and decisions
Strong storytelling skills with the ability to translate complex concepts into simple, powerful narratives in verbal, visual, and written formats to senior leaders
Support opinions and perspectives with insightful, strategic and data-substantiated rationale
Understanding of methodology, data & systems from a broad range of research providers, including emerging tools and methods
Knowledge of 3rd party data landscape, with demonstrated experience partnering with third parties to deliver innovative, actionable consumer insight work
Exceptional project management skills with the ability to adapt quickly, dynamically, and intelligently in a fast-paced environment while working independently
Strong attention to detail and an obsession with maintaining a high standard of accuracy in your writing
Adept at building effective relationships and collaborating cross-functionally
Chase is a leading financial services firm, helping nearly half of America’s households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs.
We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. In accordance with applicable law, we make reasonable accommodations for applicants’ and employees’ religious practices and beliefs, as well as any mental health or physical disability needs.
The health and safety of our colleagues, candidates, clients and communities has been a top priority in light of the COVID-19 pandemic. JPMorgan Chase was awarded the “WELL Health-Safety Rating” for all of our 6,200 locations globally based on our operational policies, maintenance protocols, stakeholder engagement and emergency plans to address a post-COVID-19 environment.
As a part of our commitment to health and safety, we have implemented various COVID-related health and safety requirements for our workforce. Full vaccination is a requirement for this role for new hires joining JPMorgan Chase. Additional requirements include sharing information including your vaccine card in the firm’s vaccine record tool and may include mask wearing and social distancing. Requirements may change in the future with the evolving public health landscape. JPMorgan Chase will consider accommodation requests as required by applicable law.
Note: The requirement to be fully vaccinated to be hired for this role does not apply to roles with a work location in Arkansas, Florida, Iowa, Montana, and Tennessee. For applicants to these roles, JPMorgan Chase will consider all qualified applicants regardless of vaccination status, due to state and local laws.
Equal Opportunity Employer/Disability/Veterans |
