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Job Opening for Channel Manager – Paid Social & Affiliate in The Container Store Inc. (500 Freeport Pkwy, Coppell, TX 75019)

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Job Category : Digital marketing
Company Name: The Container Store Inc.
Position Name: Channel Manager – Paid Social & Affiliate
Location : 500 Freeport Pkwy, Coppell, TX 75019
Job Description : Overview: The Digital Channel Manager is responsible for planning, execution, analysis, performance monitoring, and optimization of The Container Store’s products and Custom Closet offerings through our external digital marketing channels, specifically focused on Paid Social and Affiliate marketing. This position partners with eCommerce, Marketing, Buying, Creative, Digital Merchandising, Technology and partner agencies and publishers to drive both high-quality traffic to generate eCommerce revenue, as well as high quality leads for our Custom Closet line. These channels are one of the largest levers for The Container Store’s business and new customer acquisition. What We Stand For Established in 1978, The Container Store has grown to be the leading specialty retailer of storage and organization products in the United States and the only national retailer solely devoted to the category. We provide creative, multifunctional, customizable storage and organization solutions that help our customers save time, save space and improve the quality of their lives. We foster an employee-first culture built around our Foundation Principles, which define how we approach our relationships with our employees, vendors, customers and communities and influence every aspect of our business. Responsibilities: Manages full-funnel paid social campaigns, testing, optimization, and strategy in alignment with company initiatives for continued acquisition and retention growth across both eCommerce and Lead Generation Identifies audience targets and sets clear objectives for paid social media campaigns in order to effectively reach goals within established budgets Manages and coordinates The Container Store affiliate marketing program and partnerships. Serves as the SME across the company for Affiliate Marketing strategy and campaign execution Evaluates affiliate publisher offerings daily, evaluating and expanding into proven winners and identifying new opportunities for improvement Is an excellent relationship manager with our digital media agency of record, working in tandem to pro-actively review and identify growth opportunities Partners extremely closely with the Public Relations team, aligning paid social efforts and investment between performance and brand ambassador/influencer efforts. Partners with other marketing and ecommerce team members and agencies to bring to life campaigns and promotions; is an active participant in omni-channel planning. Drives and manages the execution of marketing and promotional campaigns within set timeframes and budgets along with internal and external partner teams Monitors, analyzes and optimizes performance toward key business metrics daily Partners with creative and brand marketing team members to develop strong messaging and storytelling for direct response ads; provides a constant feedback loop on creative performance to inform new ideas Plans interactive testing and runs experiments on creative, copy, placements, platforms and landing pages Stays informed about paid social and affiliate trends, partner updates, betas, exclusive opportunities, and technology. Helps The Container Store be first to market on digitally led innovations when appropriate. Performs market research, investigates benchmarks, and identifies new opportunities for growth Drives reach with targeted audiences while pushing consideration and quality traffic to the TCS and Custom Closets sites converting into sales/leads and long-term value to the business Translate channel insights into test plans, product/feature proposals, and opportunities for optimization. Translate analytical findings into actionable insights and concise business actions and recommendations Defines and runs tests, including A/B experiments to test new vendor features and/or inform new product development Partners with cross functional teams to identify and implement process improvements Ensures channel partners and vendors are meeting traffic quality, quantity, and financial objectives Continually optimizes paid social and affiliate channels based on daily performance results to ensure the maximum ROI and additional KPIs as outlined are met and achieved Develops and drives strategies across affiliate ecosystem to drive leads, conversion, profitable revenue, incrementally, awareness, and efficiency as appropriate Analyzes performance of directly managed channels and the site as a whole and reports and translates findings to audiences including digital and traditional marketing team members, merchandising and creative team members, and Director / VP-level leaders in weekly, monthly and ad hoc reports. Ensures accuracy of marketing reports. Forecasts and measures results by channel and campaign. Monitors and manages analytics tagging practices to ensure proper channel tracking Participates in concepting and planning new promotions, channel opportunities, and company initiatives The Benefits of Working Here Our benefits exemplify our commitment to an employee-first culture, ensuring employees and their families are well taken care of, safe and secure. Some of our benefits include: Competitive Pay Medical/Dental/Vision Plans Discount: 50% on Elfa, 40% on Merchandise and Gift Cards, 25% on Avera and Laren Paid Time Off plus Holidays 401(k) plan & Company Match Employee First Fund: providing grants to employees experiencing unforeseen emergencies Qualifications: Bachelor’s degree required 5+ years relevant work experience; proven experience in paid social and affiliate marketing channels required Proven advertising experience on major social platforms at scale Understanding and experience with large affiliate platforms, affiliate tracking models, tools and platforms such as Commission Junction, Impact Radius, Rakuten, etc. Experience with Rev-Share, CPA, CPC, CPL and CPM payment models Proven analytical and quantitative skills with a passion and aptitude for analysis and related tools Ability to both see the big picture and execute rapidly Is highly collaborative and has ability to be successful working in a highly matrixed environment Experience with a multi-channel retailer preferred Experience building lead-generation campaigns is a plus Understanding of interdependencies of Paid, Owned and Earned marketing channels and knowledge of online marketing best practices Based in Dallas/Ft. Worth area with ability to work in our hybrid in office/ remote schedule; Remote options may be available Must be at least 18 years of age Company will not pay costs associated with immigration sponsorship. The Container Store promotes a smoke-free, drug-free environment. We are proud to be an Equal Opportunity Employer and comply with the Americans with Disabilities Act Office Physical Requirements State Specific Notices
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