Job Opening for Chief Marketing Officer in IntelliShift (Commack, NY)

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Job Category :	Digital marketing
Company Name:	IntelliShift
Position Name:	Chief Marketing Officer
Location :	Commack, NY
Job Description :	Are you looking to join a highly ambitious, successful customer-driven SaaS company? Do you have a passion for helping companies drive value and improve their operations and bottom line through technology deployment and utilization?If the answer is yes to the above, you may have found your dream job, and we may have found our dream hire!We’re* IntelliShift,* a rapidly growing B2B SaaS company driving innovations in the emerging connected operations space. We recently enhanced our cutting-edge platform utilizing advances in AI, ML, and IoT. Our consistent, organic growth plus a recent investment has accelerated the expansion of our fantastic team and we are currently seeking to add a next-generation Chief Marketing Officer.IntelliShift was founded in 2002 and continuously grew over the past several years. Recently we have brought in an investor to accelerate our growth in what we believe to be a very large and expanding market. We have been recognized for continuous disruption in the market, based on our deep fleet knowledge and a client-first approach to software. We help organizations scale their connected operations and drive long-term growth using the power of business intelligence, IoT telematics and fleet management solutions.The Chief Marketing Officer will lead all aspects of the marketing function, from brand awareness through active lead and pipeline generation. The CMO will serve as a strategic business partner to the senior management team while overseeing its marketing operations and executing its marketing strategy and vision. The CMO will drive brand identity and awareness, corporate and product positioning and messaging, product marketing, field marketing, and lead generation. This position will report directly to the Chief Executive Officer. This CMO will be an active partner with Sales leadership focusing on creating dynamic and operationally measurable activities that drive pipeline generation to build a repeatable and scalable engine to exceed revenue goals.While balancing a creative mindset with practical business acumen, this role will lead a tight and focused marketing team through strategic marketing initiatives. The goal is to ensure the company’s marketing efforts are successful in helping it achieve revenue objectives.Responsibilities: Lead, inspire and manage a high-performance marketing team as a hands-on marketing leader.Plan and organize the marketing function’s operations (demand generation, lead generation, branding, digital, and communications) and ensure they project the company’s unique “voice.”Create and implement a comprehensive marketing strategy for IntelliShift’s new go-to-market brand, including building awareness in the market to lead generation.Understand the business value that IntelliShift provides and develop clear differentiated messaging around that for each core vertical.Create and implement an active digital marketing plan to position the firm and generate qualified marketing leads from targeted prospects to ensure the successful attainment of the company’s revenue growth plans.Demonstrate a solid analytic focus to determine which marketing investments drive the best business returns in customer revenue.Support alternative and active plans for marketing to new prospects as well as helping the company effectively mine dormant revenue potential from its current customer base.Leverage data and analytics to drive insight and modify business intelligence strategy as necessary.Develop and articulate key operational insights that IntelliShift delivers to customers and prospects.Align the organization internally around the brand, marketing, and revenue objectives.Design and coordinate promotional campaigns, PR, and other marketing efforts across multiple channels.Manage and evolve a lead generation process with quantifiable objectives to measure results.Focus on developing demand generation function and building a pipeline to drive revenue.Develop segmentation, competitive analysis/market intelligence, prospecting, lead generation, and promotions to aid revenue retention and growth.Establish a best-in-class brand to target customers quickly and efficiently and drive revenue generation.Evaluate and enhance Search Engine Optimization to own key search terms and drive customers to the site.Lead the creation of inspiring design, content, and campaigns that build the brand and drive revenue.Qualifications: 10+ years’ leadership experience across all aspects of the marketing function in an expansion- stage B2B SaaS business. Industry exposure to fleet management, field services or telematics is desired, but not required.Significant experience creating, defining, and operationalizing go-to-market strategies, including specialist digital demand/lead generation expertise.A deep understanding that the sales team is a partner (rather than a customer) of marketing. Both must work as a team to meet and exceed strong revenue growth.Experience in the Internet of Things (IoT), connected devices, industrial end markets strongly preferred.Ability to apply marketing techniques over digital and non-digital channels.Experience with marketing technology to actively track inputs and marketing outflows to generate measurable business benefits when partnered with sales.A commitment to a culture that fosters entrepreneurship, innovation, accountability, and candidness.Bachelor’s in business administration, marketing, communications, or relevant field.Click this link to get more information on the company www.IntelliShift.comJob Type: Full-time; full benefit package – Health, Dental, Vision, 401k (with Match!), Paid time off, paid holidays, flexible work arrangement.Job Type: Full-time