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| Job Category : | Digital marketing |
| Company Name: | Casto Management Services Inc. |
| Position Name: | Content Marketing Coordinator |
| Location : | Casto Management Services Inc. in Columbus, OH 43215 |
| Job Description : | POSITION: Content Marketing CoordinatorREPORTS TO: Residential Marketing CoordinatorOVERVIEW: CASTO has been recognized as a Best Employer in Ohio for 9 years. This is an early-career marketing opportunity with room for growth as the company continues to grow.The Content Marketing Coordinator will work collaboratively with the Residential Marketing Team across social media, content, and to provide overall marketing support to enhance our marketing efforts and community outreach for CASTO’s Residential Communities. Using artistic and technical skills, the Content Marketing Coordinator will curate high-quality content to highlight our apartment home exteriors and interiors, people, events, and other products as needed for website, email, social media, and promotional materials.The ideal candidate has an entrepreneurial drive, a keen eye for detail, and the flexibility to both self-manage and work as part of a team within a dynamic environment. This person is highly creative with the tendency to push the boundaries and think outside the box. They are a forward-thinking marketing professional with the ability to lean into flexibility and adapt as trends change and new trends emerge.MAJOR DUTIES AND RESPONSIBILITIES: Plan and manage creative content across multiple channels and platformsResponsible for using various types of photography/videography equipment efficiently to capture the right photo style for the website, email, social media, and promotional materialsProvide creative direction for all shooting projectsManage the production of product and Residential shoots, including securing resident-models and orchestrating shoot logisticsChoose equipment, props, settings, location, and lighting to achieve desired resultsCollect, purchase, or arrange for rental, any props neededPartner with Marketing and support teams to build and break down sets; create proper lighting and set designs for daily projects and shootsPhoto/Video Shoots can include:Lifestyle Photography and Videography: Responsible for capturing a vast range of lifestyle-type images and videos to highlight the resident experience and CASTO way of livingProduct Photography and Videography: Responsible for capturing a vast range of apartment home styles and modelsEvents / Corporate Photography and Videography: Responsible for capturing internal events, Residential events, PR events, team member awards and dinners, headshots, group photos, team engagement, etc.Customer Photography and Videography: Work closely with the Marketing team on PR projects and with testimonialsMaintain and organize all studio lighting, camera equipment, props, and photo samplesProduce high quality images and videos, ensuring they are color consistent and correctly exposedMaintain image library with standard naming conventionsWrite, edit, and manage all digital content and social media strategies prior to implementation – including blog posts, website copy, etc.Ensure content is on-brand, consistent in terms of style, quality, and tone of voice, and optimized for search and user experience for all channelsEnsure all content is executed as planned on calendar and well-optimized across relevant channels by tagging, linking, and performance trackingMonitor social media trends and present new ideas to enhance the current content strategy to increase total followers and engagement; develop tracking, analytics, and reporting processesProduce social media and promotional graphics that align with the overall content marketing strategyKNOWLEDGE, SKILLS AND PERSONAL CHARACTERISTICS: Bachelor’s degree in video or film production, photography, visual communication, journalism, new media, fine arts, or equivalent work and/or academic experienceExpert knowledge of cameras, studio lighting, and other studio equipmentPortfolio that demonstrates deep knowledge of photography, videography and editing, specifically in Adobe Creative Suite of applications (Lightroom/Photoshop)Experience utilizing Canva and/or similar platforms to create social media and promotional graphicsHighly proficient in social media content creation (including but not limited to TikTok and Instagram Reels)Strong time- and project management skills to juggle multiple deadlines and quick turnarounds with the flexibility to both self-manage and work as part of a team within a dynamic environmentA keen eye for detail and a well-developed artistic and creative aestheticExcellent communication, presentation, interpersonal, and analytical skills; the ability to develop compelling, persuasive, and memorable content and communicationsFlexibility in variety of tasks, hours worked, occasional weekends and nightsWE OFFER: 1. Competitive salary2. Medical, Dental Vision3. Life4. 401(k) and match5. Generous paid time off6. Annual reviews7. Fun, supportive, and highly creative work environmentCASTO offers a supportive and inclusive environment for all associates and their families. We are a Drug Free Workplace and successful completion of a background check is required for this position.Job Type: Full-timeBenefits:401(k)401(k) matchingDental insuranceEmployee assistance programEmployee discountFlexible spending accountHealth insuranceHealth savings accountLife insurancePaid time offReferral programRetirement planVision insuranceSchedule:Monday to FridayWeekend availabilityWork Location: One location |
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