| Job Description : |
Description:
Impel offers automotive dealers, wholesalers, OEMs and third-party marketplaces the industry’s most advanced digital engagement platform. The company’s end-to-end omnichannel solution leverages proprietary shopper behavioral data and AI technology to deliver hyper-personalized experiences at every touchpoint across the entire customer journey. Impel’s merchandising, communication, marketing and imaging applications work seamlessly with all major website, CRM and DMS platforms. To date, the company has delivered more than 2 billion shopper interactions across more than 40 countries. To learn more about Impel, visit impel.io.
Overview
Impel’s Content Marketing Manager (CMM) will possess the ability to think both creatively and analytically. Responsibilities will include formulating content strategies and topic clusters, producing and publishing content, writing, editing and proofreading, optimizing content for SEO, working cross-functionally to generate content ideas, and managing content across all platforms, among other tasks. Our ideal manager will be thoughtful but fast-moving, data-driven, scrappy, articulate and results-oriented. Impel’s CMM will be comfortable finding creative and inventive ways of building an online and industry presence, as well as using analytics in the formulation and measurement of a content strategy. Content forms include (but are not limited to) white papers, content offers, blogs, multimedia articles, website content, collateral and social posts.
. Requirements:
Key Areas of Responsibility: Partner with leadership to support overall company and brand goals, working closely with the marketing team to establish content marketing strategies
Increase meaningful brand awareness, quality web/social traffic, engagement and high-quality leads through the marketing of shareable content
Help define key content pillars and develop multiple forms of content that enhance the company’s innovation and thought leadership, authority, credibility and brand reputation.
Orchestrate and coordinate content strategy and execution across all brand properties to optimize SEO effectiveness and engagement.
Design and execute creative marketing strategies to disseminate content
Partner with Product to generate content that highlights products and services, reviewing competitor, industry, influencer/thought leader, technology and market trends to identify new content ideas
Research and source relevant 3rd party industry content for the company’s website and social channels
Enhance and optimize all key company content for SEO effectiveness, targeting key company, brand, technology and product keywords and phrases as appropriate
Consistently measure the results and performance of content activity to inform future marketing campaigns and content efforts.
Maintain and update all brand and online content to ensure relevance and currency
Ensure effective brand content governance and compliance internally and with external partners
Required Skills:
Advanced writing, editing and proofreading skills. Experience with business and/or technical writing is a must
Data-driven with strong analytical skills. Ideally possesses general knowledge of Google Analytics and/or social media analytics
Knowledge of current content marketing and keyword research toolsets (i.e. SEMRush, aHrefs, etc.), as well as SEO tools and best practices
Experience with marketing automation
Effective working in a fast-paced environment while solving problems quickly and creatively
Excellent organizational, interpersonal, and communication (written and verbal) skills
Superior time management skills with the ability to handle multiple projects simultaneously
Embrace and adapt to a high degree of change in work stream and deliverables
Effective working with and influence functions and levels with a wide range of differing skills and experience
Ability to successfully work independently and as a team member with a positive, customer first attitude
Required Experience
Bachelor’s degree required, ideally in marketing, communications, journalism, or similar relevant discipline.
Minimum 6-8 years’ progressive growth in brand marketing with an emphasis on content marketing, content creation and/or editorial content.
Digital/online content marketing is required. B2B experience a plus.
Experience with online community building and lead generation highly desired.
Previous experience in SEO work, keyword research/identification or copywriting is highly desired.
Impel is a proud equal opportunity employer. We will consider all qualified candidates regardless of race, color, religion, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, education, political affiliation, veteran status or genetic info |
