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| Job Category : | Digital marketing |
| Company Name: | Certified Power Inc |
| Position Name: | Content Marketing Specialist |
| Location : | New Berlin, WI 53151 |
| Job Description : | For over 50 years Certified Power has worked to move the fluid power industry forward with system integrations, solutions and support. We are a premier value-added hydraulics and electronic controls supplier, specializing in the design, integration, and assembly of fluid power systems. With an experienced team of technical experts to support our customers with advanced application engineering, distribution, inventory management, and service and repair capabilities to maximize machine uptime and increase productivity. Certified Power conducts business with integrity and strives to exceed customer expectations, while providing value and innovation in our products and services throughout our six Midwest locations. SUMMARY The Content Marketing Specialist will source, develop, execute, track and optimize marketing content and communications across all digital channels. Curates content used for a variety of web, mobile, and social media platforms. They will also analyze research, data, or technology to understand user intent and measure outcomes for ongoing optimization. RESPONSIBILITIES Plan, build, execute and optimize best-in-class digital marketing strategies and campaigns against business goals. Work collaboratively with key stakeholders to create innovative and compelling multi-channel content for multiple businesses within our portfolio. Including interesting and relevant customer and company stories that can be turned into digital content as well as future whitepapers or case studies. Analyzing the performance of campaigns and facilitating campaign optimizations in order to hit and exceed expectations Contribute to new business pitches, where required. Managing, in a timely fashion, all delegated activities, while adhering to department best practices, processes and methodologies. Work with senior team members to develop strategic, long-term vision for a digital marketing strategy within the organization |
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