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Job Opening for Content Marketing Specialist-Remote in Palisade (Rochester, NY 14609)

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Job Category : Digital marketing
Company Name: Palisade
Position Name: Content Marketing Specialist-Remote
Location : Rochester, NY 14609
Job Description : Company Description: Palisade is the maker of the market-leading risk and decision analysis software @RISK and the DecisionTools® Suite. Virtually all Palisade software adds in to Microsoft Excel, ensuring flexibility, ease of use, and broad appeal across a wide range of industry sectors. Its flagship product, @RISK, debuted in 1987 and performs risk analysis using Monte Carlo simulation. With over 150,000 users, Palisade software can be found in more than 100 countries and has been translated into eight languages. The Role: We are looking for a Content Marketing Specialist to join our marketing team. The ideal candidate will be a creative self-starter. The Content Marketing Coordinator will prepare marketing materials and support the team in other ways as needed. This person will also be responsible for creating social media campaigns, organizing company events, updating company websites, and managing our various accounts. What You Will Do: Coordinate interviews with internal leadership and subject-matter experts Write and edit content for various channels and assets including but not limited to case studies, blogs, press releases, sales collateral, drip campaigns, webinars, etc. Create and maintain a schedule of webinars, including topics and presenters Handle administration of webinars, such as setup in BrightTalk and WordPress, Zoom event, attendee registration, and communications Assist with developing and managing content and social media marketing programs, including publishing case reports, blogs, and other public relations efforts Coordinate product, event, or content email marketing campaigns, including copy, scheduling, testing, and database management Evaluate and monitor marketing campaign performance on an ongoing basis by analyzing key metrics and creating comprehensive reports What You Need To Get The Job Done: Bachelor’s degree in marketing, communications, or a related field 1-3 years of experience in marketing Must have strong organizational and project management skills, as well as attention to detail Excellent written and verbal communication skills, as well as outstanding copywriting and proofreading skills A firm grasp on various marketing platforms, channels, and best practices, including social, digital, and email marketing Must be a self-starter and able to independently move projects forward, prioritize tasks, and meet deadlines Must have strong analytical skills to analyze metrics and create reports Must have a high level of creativity What You Will Love About Us: Great Company Culture Work That Stays at Work – Genuine work/life balance served here! Rest and Relaxation – Discretionary Vacation Policy, Sick Time AND 9 paid holidays! Health Benefits – Medical with HSA, dental, and vision. Company-paid life insurance, short-term & long-term disability Prepare for the Future. 401(k) with a generous company match and catch-up contribution! Palisade is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
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