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Job Opening for Content Specialist in Wiley (United States)



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Job Category : Digital marketing
Company Name: Wiley
Position Name: Content Specialist
Location : United States
Job Description : Location: Remote, USA
Our mission is to unlock human potential. We welcome you for who you are, the background you bring, and we embrace individuals who get excited about learning. Bring your experiences, your perspectives, and your passion; it’s in our differences that we empower the way the world learns.
About the Role:
Are you ready to join one of the world’s most recognizable brands? Dummies has been delivering serious information, not so seriously for the past 30 years. The Content Specialist will be responsible for curating and ideating content and marketing materials for Twitter, Facebook, Instagram and TikTok that drives engagement and creates a tone of voice for the brand on each platform. As the Content Specialist, you will be responsible for implementing the social media strategy including developing and curating content for our digital properties as well as managing social media channels focused on engagement. We are looking for a person who is a brand builder with a passion for all social media platforms. Ideally this person will be a natural at digital story telling.
This Content Specialist will report to the Digital Marketing Manager and will be expected to be deeply immersed in cultural trends and experiences inspired by cross-functional collaboration. The Content Specialist deems themselves a lifelong learner who is inquisitive and knowledgeable across multiple topics.
This person will ensure that s/he collaborates with various Wiley stakeholders to understand hot topics/trends and upcoming book titles that can be leveraged to build traffic and engagement.
This role will additionally use data to continuously optimize social content on the site and to make content/marketing decisions in collaboration with marketing and sales.
How you will make an impact:
Digital Content Production and Management:
Implement an integrated online content strategy across media platforms, including website and social media
Curate high-quality, author-led content and digital campaigns from upcoming and previous book releases to engage and support our communication goals
Provide support to the Digital Marketing Manager across PR, Media, Amazon projects
Work cross-functionally to implement email strategy and weekly newsletters
Social Media Management:
Curate and edit appropriate content to share across social media channels (Facebook, Twitter, YouTube, and LinkedIn) to increase engagement and reach
Identify emerging areas of interest (e.g. new technologies, trends) and develop tactics for connecting them back to Dummies in the social media space
Monitor social content (tweets, videos, blog posts, etc.) to identify potential story ideas, trends, sentiment, and evolving hot button issues, etc.
Liaise with authors for social media partnerships and collaboration
Analytics and Research:
Work with the Digital Marketing Manager to set KPIs for web content, use metrics to evaluate effectiveness in meeting our goals, and adjust as needed to continually improve performance
Monitor and evaluate social media activity daily, providing monthly, quarterly and annual reports to the Communications and Marketing team and to senior leadership
What we look for:
Bachelor’s Degree or equivalent, preferably in Communications, English, Marketing, or other related discipline
2-4 years of experience developing, writing, producing content for the web and/or social media
Detail-oriented with superior written and verbal communications skills
Strong visual communicator with an understanding of how to present information, working within an established brand
Ability to create social media content
Capacity to manage multiple projects simultaneously and still meet expected deadlines
Experience with a variety of software programs and applications including Microsoft Office suite and basic Photoshop skills, including cropping, and resizing images
Self-starter with an ability to initiate projects and execute from start to finish
About Wiley:
Enabling Discovery, Powering Education, Shaping Workforces.
We clear the way for seekers of knowledge: illuminating the path forward for research and education, tearing down barriers to society’s advancement, and giving seekers the help they need to turn their steps into strides.
Wiley may have been founded over two centuries ago, but our secret to success remains the same: our people. We are willing to challenge the status quo, move the needle, and be innovative. Wiley’s headquarters are located in Hoboken, New Jersey, with operations across the globe in more than 40 countries.
Wiley is an equal opportunity/affirmative action employer. We evaluate all qualified applicants and treat all qualified applicants and employees without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, disability, protected veteran status, genetic information, or based on any individual’s status in any group or class protected by applicable federal, state or local laws. Wiley is also committed to providing reasonable accommodation to applicants and employees with disabilities. Applicants who require accommodation to participate in the job application process may contact for assistance.
When applying, please attach your resume/CV and portfolio or samples to be considered.
United States
Job Requisition:
Remote Location:

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