Director of Content Marketing
Description

You will be responsible for developing and driving a client’s content strategy and associated marketing campaigns. You will be expected to build concepts for client approval, make specific content and asset recommendations, and facilitate the fulfillment of everything needed to execute on approved campaigns. You will work closely with the SEO, Social Media, Marketing Automation, and Creative Services teams to effectively deliver on a variety of content and promotional campaigns for Big Leaps’ clients.
What is Success in this Position?

To be successful, you will need to become an expert on behalf of your client, with a keen understanding of your clients’ brand, voice, audience and personas, customer journey, and key revenue drivers. You will also need to have the ability to take complex subjects, products, or topics and develop easy to follow copy that will increase qualified traffic, leads and engagement for your clients.
Responsibilities and Duties

Work with a variety of clients to create content strategy and deliverables
Oversee active campaigns, from launch through reporting
Build complete campaign concepts for target audiences with tailored content experiences
Conduct content audits of client websites and platforms, making recommendations and driving strategy for improving consistency and reach
Report on content projects performance such as traffic, impressions, reach, etc.
Stay up to date on content marketing trends, industry updates and innovations – provide training and updates on trends, techniques, and strategies to the team and Big Leap
Present recommended strategies, content, and campaigns for client approval
Manage client editorial calendars, idea backlogs, and monitor client promotional follow-through to help support the clients goals
Coordinate with writers, editors, and other fulfillment team members to ensure quality content is delivered to client expectations

Required Knowledge, Skills, and Abilities

An understanding of SEO, customer journeys, marketing and sales funnels, and user experience expectations
Strong verbal and written communication skills
Excellent organizational skills
Ability to manage multiple projects simultaneously
Experience developing a content strategy that includes a rich variety of formats: copywriting, longer-form written content, simple and complex infographics, multiple video types, podcasts or other multimedia channels
2-3 years experience with creating concepts, writing, and marketing
An understanding of brand and story marketing
Results and data driven individual
Must be able to work during collective team hours (10am-3pm MT), but you retain freedom to fulfill the rest of your work on your own schedule
Must be able to read, write and speak English. Some projects may require advanced skills in each area
Prompt and regular attendance is required
Other duties as assigned

Benefits

Flexible Schedule
Unlimited PTO
Remote Work Capability
Medical, Dental, Vision, Short and Long Term disability, 401K match