July 25, 2024

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Job Category : Digital marketing
Company Name: UNC Health
Position Name: Coordinator Marketing Communications – Marketing
Location : Raleigh, NC 27607
Job Description : Description
Become part of an inclusive organization with over 40,000 diverse employees, whose mission is to improve the health and well-being of the unique communities we serve.
System Digital Marketing Strategist
The System Digital Marketing Strategist is responsible for developing, implementing and refining annual marketing plans to achieve the health system’s overall business and strategic initiatives. These initiatives will be accomplished in collaboration with the Marketing Manager with the goal to drive brand preference and deliver market share growth, priority programs and services and relevant partnerships and joint ventures. The Digital Strategist will collaborate with Marketing & Communication department professionals and other relevant internal and external business partners to execute an integrated approach to developing and implementing successful strategies that drive patient acquisition, engagement, and loyalty. This position reports to the System Marketing Manager with next level reporting structure to the System Marketing Director and the Executive Director for Marketing and Brand.
Key Responsibilities
Work collaboratively across department functions including marketing and branding, marketing technology, consumer insights, integrated communications, and community engagement
Supports the strategic vision of the department and demonstrates the ability to build and maintain effective relationships across a large, complex organization
Collaborates on the development of strategic and tactical marketing plans to support clinical areas, ancillary programs, and the system as a whole; identifying appropriate methods, tools, and vehicles to achieve organizational goals
Performs tactical execution of marketing initiatives and campaigns; juggling multiple competing priorities while maintaining a strict delivery timetable; collaborates with vendors and agencies on execution providing input and creative direction and determining appropriate strategies to reach identified target markets
Serves as subject matter expert for demand generation workflows and best practices; works to gain support and influence in support of promotional efforts
Monitors and tracks marketing budgets for assigned projects
Prepares marketing reports by collecting, analyzing and summarizing available data; stays abreast of industry trends and benchmarks
Ability to digest and utilize complex consumer insights and market data to inform and develop strong marketing strategies.
Manage relationships with external vendors to ensure high quality and timely execution of marketing programs, and to ensure competitiveness
Desired Skills/Capabilities
Strong understanding of the digital and traditional media landscape including; experience leveraging CRM and automated marketing tools
Project management experience and time-management skills for juggling numerous time-sensitive projects simultaneously
Proficient in modern demand generation and patient acquisition channels and when to deploy each type of tactic for maximum ROI
Agile Certification or experience working within an Agile marketing organization is a plus
Ability to effectively to effectively prioritize and manage multiple initiatives, allocate resources appropriately and communicate updates to key stakeholders
Proven business planning skills and track record of defining, developing, and executing successful marketing programs
Ability to adjust to changing goals and new priorities
Self-motivated and results-oriented
Comfortable thinking critically outside of the traditional marketing box
Customer service focus and ability to partner with internal and external stakeholders
Exceptional interpersonal and consensus building skills
Familiar with project management software, such as Asana, is also an asset
Excellent written, verbal, and presentation skills
Firm grasp of the different digital touch points, drive highly effective digital campaigns, enhance user experience, and deliver on digital objectives
Google Analytics Proficient/Certified
Familiarity with Data Studio
Other Information
Other information:
Education Requirements:
Bachelor’s degree in marketing or related course of study.
Licensure/Certification Requirements:
No licensure or certification required.
Professional Experience Requirements:
Five years of experience working in marketing or public relations.
Knowledge/Skills/and Abilities Requirements:
Job Details
Legal Employer: NCHEALTH
Entity: Shared Services
Organization Unit: Marketing
Work Type: Full Time
Standard Hours Per Week: 40.00
Work Schedule: Day Job
Location of Job: US:NC:Raleigh
Exempt From Overtime: Exempt: Yes


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